Network Marketing choose Independent Mall good or shopping platform good

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This is yesterday a customer in the odd billion network customer service asked the question. He said, want to open an online mall, but feel that the current domestic shopping platform is not good, and I do not know the independence of the mall in the end, so want to know. This is a very interesting question, although it may seem a bit cliché, but many users who want to open up the internet marketing market will have such a question. Let's first analyze the difference in marketing:

Shopping platform

Main shopping platform in China

At present, the main B2C/C2C shopping platform has Taobao, Alibaba (master business-to-business), Beijing-east, easy to hear, Dangdang, a shop, Suning, Amazon and so on. Taobao still occupies the mainstream position, Jingdong, Suning, Yi, Amazon and the development of a shop is relatively fast, and Dangdang is currently in the development of a new round of brewing, in the end, no one has an accurate answer.

Competition in various platforms

At present, the competition is undoubtedly the most fierce in Ali Taobao and Alibaba, but the development of Alibaba in recent years does not seem to be booming, other platforms, the overall level of competition is almost the same, but because the nature of the site and the product focus is different, can not be one of the classification of competitiveness.

Entry threshold

At present, Taobao's entry threshold is still the lowest, from the entrance to the sale of products, everything is free. Of course, the price that individuals pay to get better product rankings and sales is not counted. Other platforms such as Beijing-east, easy to hear, when not only required enterprises to provide relevant qualification certificates, but also to provide a certain margin and other costs; a store and Amazon did not specify the need to provide security deposit, but for the enterprise's qualifications and distribution capacity and other aspects are relatively high requirements.

Advantages and disadvantages of shopping platform

Advantage：

1. Increase the exposure of the shop by the huge flow of the platform

2, platform visibility more easily bring traffic to the store;

3, can participate in various promotional activities platform, do not bother to do their own promotional;

Insufficient：

1, the Platform entry threshold is high;

2, fierce competition;

3, restricted content is more;

4, user evaluation will directly affect the product and store rankings and sales;

5, the flow of funds need to go through the shopping platform to reach the seller's account;

6, Sellers store and fund accounts are the risk of being frozen by the shopping platform

Independent Mall

Independent mall is not attached to any shopping platform and independent existence of the shopping mall, this shopping mall is usually due to the financial and technical constraints, the overall scope is usually much smaller than the shopping platform, mainly for the team and Enterprise direct sales. At present, more well-known there is a customer-prudential products and other sites. Let's take a look at the advantages and disadvantages of the Independent mall:

Advantage：

1, no need to rely on any shopping platform and independent existence;

2, can do any personalized settings without the restrictions from other platforms (except technology);

3, the seller and the buyer can directly carry out transactions and payments, without being subject to the third party constraints;

4. The ownership and control of the website belong to the sellers;

5. The rules of the website transaction are decided by the sellers;

6, can be more targeted to target customers direct marketing

Insufficient：

1, the Independent mall just started without any traffic, need the seller to do their own to promote the flow;

2, independent Mall system is not perfect shopping platform, some shopping platform can enjoy the convenience of independent shopping malls may not be available;

3, independent shopping malls need to promote their own marketing to obtain exposure and orders;

4, independent shopping malls need sellers fully autonomous operation, increased the workload of management;

5, the independent shopping mall's commodity scope is small, therefore also decided that it must carry on the purposeful promotion to obtain the flow;

6, independent mall needs a certain technical support

On the whole, the shopping platform and Independent mall have their own advantages and disadvantages, if the strength is not strong enough and operating capacity is not very strong businessmen and individuals, Guangzhou billion network recommended shopping platform, if the development of their own set of ideas and methods, and sufficient strength or shopping platform can not meet the business sales purposes, can choose Independent Mall, at present some foreign trade companies will also adopt independent mall, of course, if the energy is sufficient, can also take into account both. Of course, look at the personal situation and choose.

Article: Guangzhou website construction http://www.studstu.com/news/826.html (Guangzhou QI billion Network Technology Co., Ltd.), reproduced please indicate the source. Thank you!