Network marketing needs to use good six psychological effects

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Marketing is actually the psychological, let the customer willingly under orders.

Since to the hearts and hearts, we must know what the customer is thinking, the so-called enemy victorious.

But different products have different consumer groups, that is, there are different pain points, then their inner thoughts, it is not the same, can not be summed up?

However, thousands of years of human life habits, or biological instincts, in fact, has created a lot of common psychological characteristics (weaknesses).

So now share a few very practical psychological effects in marketing practical applications.

Matthew Effect

The Matthew effect refers to the stronger the strong, the weaker the weak.

To put it simply, it can be understood that the more rich and famous, the easier it is to acquire more resources, and the more powerful they are, and the more nameless people are, the less they can get, and the downward spiral. Because people from the perspective of protecting their own interests, we are willing to icing on the cake, but not willing to timely.

If you want someone to help you, unless you can give people a lot of potential, you are the absolute potential unit.

So how can Matthew effect be used?

If it is open Taobao, then the brush sales, praise. Brush to a very high time, Taobao is willing to give you free flow, buyers see you that huge sales will be unconditional trust, direct purchase, to achieve a virtuous cycle, the strong stronger.

No matter what platform to sell, you need to complete a hot, short supply, your biggest fiery atmosphere.

II. Conformity effect

1, when most people make the same decision, our judgment ability will drop sharply, doubt whether they are correct, the final result is to follow the public go together, they buy what we buy, the disadvantage is that we suffer together.

Those who are maverick, do not herd, are mostly treated as SB.

2, when we do not know enough about a product, we will refer to other people's decision, when many people make this decision, we will think that the decision is correct.

How do you use the herd effect?

This is the best in the micro-trust friends Circle, when we have a lot of micro-credit fans, do not need to sell products directly to them, just do a little: daily drying list. Who bought today, send a chat screenshot, use the product photos; Tomorrow is live broadcast how many pieces were sold yesterday, a lot of package, the day after tomorrow, a customer directly to buy a single ...

Daily drying of a single, more than a day to send pictures, product introduction effective. Even people who have no knowledge of us, see so many people every day to buy, will be very curious to come and see, ask.

Must let others know, the product every day a lot of people buy (is true to buy), everyone's choice is not wrong.

Iii. the role of influence

It's easy to be superstitious about experts, celebrities, and authorities because they have a lot of influence.

Well, our products are best to find them to say a few words, to a point of evaluation, endorse, or cite their views of speech, not to say, no harm, give the product to him or pay him, take a photo of his use, and then the advertising hit: Well-known media people xxx in the use of our products; How to make use of their influence? The answer is to make stars with the same paragraph, see which stars wear what with what, immediately to OEM several, sell "star with", Taobao star with the same paragraph is this.

Iv. the law of scarcity

Things to dilute for your expensive, if our products are scarce, need to be very big, then can take the opportunity to bidding, even if bidding will attract looting.

Well, if you use it, create a feeling of limited sourcing, or set a limit for the region (platform), the purchase of the rules.

For example, only sold in the micro-trust circle, other places do not have, only today, not tomorrow, the arrival of XXX, first-come first-served. And so on, is to create a strange effect of the method.

V. First-cause effect

The first effect is: When people first contact with something or someone will impress, the individual in the process of social cognition, through the "first impression" the first input of information on the impact of the object after the cognitive effect. The first impression is the strongest, the duration is long, and the information obtained from the later is more important to the whole impression of the thing. The first reason, is the first cognition of the object and left in the mind of the initial impression.

What does that mean? In other words, to give a good first impression, the impact of first impressions is far-reaching. For example, see a well-dressed girl (first meeting), will leave an impression in the brain, the second time to see her, even if it is disgraced, will not think her image is poor, will only feel that she "true temperament" of the face.

Notice, we go out, also want to dress appropriately, give a good impression, even if later dressed like a hick, will not be ridiculed.

Put on the product above, is to do a good job packaging, giving a very valuable, very hard, very serious feeling, then two times after the sale, it is not a problem, customers will also introduce us to more customers.

Vi. Principle of consistency

Consistency principle: Also known as consistency principle, is one of financial accounting principles, refers to the accounting period used in accounting methods and procedures should be the same, not arbitrarily change.

In other words, we are all the same, adhere to the same purpose, the same attitude, unchanged to change, to give people a very reliable feeling, build trust, give people confidence.

Everyone does not like fickle people, so, do anything good, long, do not change.

(Author: Wood Spring, from the wooden spring QQ space from the media: HTTP://USER.QZONE.QQ.COM/995333499/2 daily update, reprint please keep)