Network marketing of the demand for the potential, not responsible for people

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To do a good job of network marketing, not only the professional network marketing personnel, but also the need for a favorable situation, human fundamental, potential is the key. Grasping the favorable situation and grasping the good timing is the key of network marketing. Here the potential includes the external network situation and internal resource advantages, the external network situation is the market opportunity, the threat, the network competition environment, the industry environment and so on when the enterprise is carrying on the network marketing, these are the factors which the enterprise cannot decide when carrying on the network marketing, but the internal resources superiority is the enterprise carries on the network marketing the manpower, Resources, channels, content, knowledge capital, these resources are enterprises can control the use of the factors.

Network marketing for the potential, not responsible for people, is to adapt to the external network situation, reasonable use of internal resource advantages, and then organize the appropriate team to carry out network marketing, but not only the success or failure of network marketing to have excellent network marketing personnel. Network Marketing is a systematic project, if there is no reasonable compliance with the external network situation, or do not play a good role in the enterprise's own advantages, even if there are excellent network marketing personnel also back to the powerless.

How to ask for the potential? The first is to analyze the "potential" that the enterprise faces at present, from the external network situation and the internal resources advantage. The network situation is analyzed from four aspects of network market opportunity, market threat, competitive environment and industry environment that enterprises are faced with, and the resource advantage is analyzed from four aspects of Network marketing human resource, material resource, channel resource and knowledge capital.

External


Network


situation


Network Market Opportunity


1. Does the potential customer use the network as the primary channel for receiving information?


2. What can be done to provide customers with irreplaceable services through Network marketing?


3. Is there an available external channel and resource for network marketing?


4. The emergence of new technologies and applications, such as WAP, SNS, 3G Network Marketing opportunities for enterprises.


Network Market Threat


1. After the implementation of network marketing, customers can not accept or accept the cost too much;


2. The implementation of network marketing after the emergence of services, management and other issues to solve;


3. Network marketing channels single, or available channels and resources single;


Network Competitive Environment


1. Are competitors strong in internet marketing?


2. Are there network marketing channels and resources that are preempted by competitors?


Industry Network Environment


1. The overall state of the network marketing of the industry enterprises;


2. Government, industry associations, etc. to promote the network marketing of the industry;


Internal


Resource


Advantage


Network Marketing Human Resource


1. Does the enterprise have suitable network marketing human resources allocation?


2. Can network marketing personnel unity with Enterprise's overall marketing, management and corporate culture?


Network Marketing material Resources


1. Network marketing software and hardware configuration, network environment configuration;


2. To carry out network marketing related resources allocation, such as customer service, after-sale, logistics and so on.


Network Channel Resources


1. Does the enterprise own the channel that the network marketing can use?


2. Do corporate partners have access to online marketing channels?


Network Marketing Knowledge Capital


1. Does the enterprise have original content for network marketing?


2. Is there an irreplaceable knowledge capital in the industry?


   

After careful and objective analysis of the external network situation and the internal resource advantages of the enterprise, to carry out network marketing on the target, the opportunity to face the opportunities to seize the moment, to the threat and risk to be reasonable to avoid, to their own advantages to exert themselves, the disadvantage of their own to take the initiative to make up. Whether it is the opportunity and threat, or advantages and disadvantages, are not absolute, under certain circumstances can be transformed into each other, which requires us to "choose a person and any potential", the organization of the most appropriate network marketing team to implement.

Network Marketing is a system engineering, we need to stand in the perspective of enterprise strategy to think, not one or two network marketing personnel can solve the problem. Before carrying on the network marketing, to the enterprise faces the situation to carry on the analysis and the summary, is the network marketing strategy first step, is also the decisive step.