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At present, many traditional enterprises have started to use network Marketing to help their own enterprise development, in particular, a lot of medical industry, such as oral cavity, plastic surgery and so on, of course, the best combination of some of the other mixed mode, such an effect is understandable, but here only talk about the oral website of some network marketing planning. The author found that now do a lot of oral web sites, the bidding is also a lot of, so to do a good mouth site for enterprises to bring profits, we should first understand the industry, to develop a set of feasible network marketing planning. Here is a talk about the author of the Shanghai Stomatological Hospital website of some planning it.
Jure oral website should first clear its value of network marketing
In fact, in different industries, the value of network marketing is also different, the value of an oral web site marketing, the author believes that can be divided into the following points:
1, through market research to understand our customers, through the network marketing purposeful to attract the knot potential customers, to become the actual customer; For example, now many people are very concerned about their health problems, but in the oral knowledge and a smattering, like teeth yellow how to do, The damage of dental defects and so on can popularize oral knowledge of the way to attract and transform these customers who have the ability to consume.
2, enhance the visibility of enterprises to create brand image
On the current development and application of the network, such as the oral type of traditional enterprises, through network marketing, the brand of their own enterprises to promote their own brand image of the public in more people, this is the important value of network marketing.
3, through the network marketing, the use of oral web site can save costs for enterprises
The cost is inversely proportional to the profit, the lower the cost, the higher the profit. The cost of traditional marketing is well known to us, and sometimes it is possible to compensate for our own costs. But a mouth site, it only needs a space, a domain name, plus webmaster continuous efforts.
Second, the prophase market research is a successful network marketing essential
Early market research will be for us to avoid a lot of unnecessary trouble, through the investigation and analysis can let us see a lot, please go down to see the author of the construction of Shanghai Oral Hospital before the analysis of some of the investigation:
1. Analysis of the present situation of enterprises
Analysis of the pros and cons of the enterprise must be from the user level, which can be obtained from the search engine data. Simulate users, search for specific keywords, and can complete these surveys online.
2, the existing products and services for analysis, to understand the quality of follow-up services in the user's heart assessment;
3, analysis of competitors, this as long as they prepared a keyword search can be found, analysis of their site, including its Web site framework, the chain layout, high weight outside the chain and the general weight of the external chain source;
4, the market positioning and evaluation of their own enterprises. A medical type of oral Web site positioning must be accurate, to understand these specific user groups.
5. Return on investment. This is believed that everyone in the network marketing will be evaluated before, through the calculation and analysis of competitor's website, you can estimate their selected keywords to reach the understanding of the ranking of the time and quantity.
Third, the promotion of the essence of network Marketing
Clear marketing targets, target groups, suitable for the crowd, is the key to determine the success or failure of a Web site network marketing, so you can determine the goal of marketing, further implementation of marketing promotion. Like the author of this oral web site, mainly for the tooth repair, teeth whitening, teeth correction of these three chunks, to find these large chunks of marketing objects, targeted to do network marketing. Generally speaking, 3 months or so can see the effect. The author of the current site's main keyword has entered the home page Baidu. But you insist on, continuous efforts, network marketing will bring endless benefits.
This article A5 first, reproduced please keep the author link: Shanghai Dental Hospital (http://www.jkkq.cn/), thank you for your cooperation!