Network Marketing Strategy: The user's inner trust degree ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether it is to do the electrical business or website, the user's trust is always the key to our efforts, this key point, if the implementation of good, our efficiency will be greatly improved. But most of the time, we always follow the market wind to operate the so-called user experience, so as to dispel the user's doubts, increase trust, and we have not seriously thought, if we think of the translocation analysis of users in the heart of trust ranking, and then according to their own actual situation to operate, So is the efficiency of the advertisement increased by the geometric times?

The answer is yes, so what is the status of this ranking? What's the case?

1, know people or friends recommend:

This is a well-deserved top of the list, because their friends, cordial and trust, their recommendations, trust is naturally the highest, of course, this is to see this friend's related conduct and character.

Example：

Early group buy, is to save money, and get concessions and promotional gifts and so on, and call friends organized, often a friend when "head", let friends assured to give him the money to buy, at this point, the user hesitation and suspicion is often the lowest.

2, Brand website:

This point if friends often go to the auction site or Taobao small and medium-sized sellers, you can see everywhere, such as: CCTV key recommendations, Tencent, Yahoo, Sina sponsorship cooperation, and so on, any pull of the upper half of the money relationship, will never let go, the so-called occasion, but.

Example：

Taobao CCTV recommended

3, Brand Sponsorship:

This we in the bidding website and the treasure description of the electric business, also can often see, such as: Day day up recommendation, happy Camp recommended and so on,

Example: The most classic case, when the genus: royal Mud Square, from a small workshop in Hunan unknown, grow to today's brand, the popularity of the beginning of day, is absolutely the best choice.

4, Content marketing:

Users can find the information it needs here, this information also continues to give it help, and the article and the site to give people the formal atmosphere of the brand impression, then the information here, give people trust, also will be quite powerful.

For example: Weibo

5, Online users review:

This is almost rotten, whether it is the auction site or the electric business baby description, basically can see its traces. The so-called existence is reasonable, the user feels believable, better than anything.

But the boat feel, it is best to present the user can see, and not for the sake of aesthetics and PS do graphics, because the user will suspect PS operation, and thus doubt the authenticity.

Example：

6, TV ads:

This in the Internet has not yet become popular and mature, or flat media, should be the mainstream of advertising marketing, like the brain platinum, together with health care, a few key time, the focus of visual bombing. Not afraid of you annoying, afraid you can not remember, as long as you remember, it won, we still remember that Heng sheep and goat tiger tiger snake snake?

Print media always has its own value, in the current network advertising prices are growing, TV advertising industry is worthy of attention.

Example：

7, newspapers and magazines:

Like TV commercials, while in the current society, the weight is gradually declining, but its core value will never disappear.

Example：

8, broadcast advertising:

I don't know if you have any habit of confiscating the radio, boat mobile phone has a radio apps, every night there are listening, no visual intrusion, auditory attention will gradually rise, but its advertising price, boat has not looked at, if you are interested, may wish to see.

9, Billboard:

High-speed roadside vertical bar billboards, I think we certainly have the impression.

10, subscribed Mail:

This should not be related to the so-called EDM, this user is the leading, the user chooses, of course you in the page obvious position, also must have the prompt to unsubscribe, the blunt plug to the user, certainly does not please, but the user chooses, is interested, or needs, then the effect naturally is different.

11, the movie before the release of the advertisement:

The movie screen is the focus of attention until the movie is released.

12, search engine advertising:

This is familiar to everyone, don't say much, look at the picture

13, online video advertising:

such as Sina video, Youku, Storm Sound and so on, up to 1 minutes of advertising, people helpless.

14, mobile Phone SMS ads:

This line at the end, because there are too many cases of fraud and so on, have to let users start sensitive, even if your phone number and content how formal, the user's doubts and doubts will be much larger than the above way.