Network Promotion "Activity + hard wide" combination boxing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The essence of electronic commerce or business. A trader's definition of a sale is to buy at a low cost and sell at a high price. The marketing person, or the definition of E-commerce is "low-cost sell, high volume buy", my view is that in the commodity "quantity" and sales "cost" can have large space to operate. My advertising experience is the daily amount of 4000 yuan, the monthly investment of about 100,000, mainly including search bidding and portal hard wide, the ratio is 1:1.

Search bidding: After our experience (note: non-retail e-commerce), the main force lies in Baidu, to Sogou, Yahoo as a supplement, Google is to deal with SEO. Search promotion is very limited, such as Baidu, keyword requirements are very high, the keyword is too broad, conversion rate is too low, the keyword too concentrated, coverage is too small. We focus on a single product for the launch, focused on a keyword, extended to a series of keywords, such as (this case is not a notional word): "Levsi501" for the single product keyword, "levsi501 buy", "Where to buy Levsi501", "online buy Levsi501" and so on a system example words. Because Baidu is only a portal, the most powerful and most profitable products as a gateway to introduce customers to achieve the goal.

Portal Hard wide: Vertical portal is the preferred, centralized user groups. A mobile phone e-commerce, often in the Pacific mobile phone version of the banner hard wide. Through a hard and wide relationship, publish effective soft text, such as "iphone software cracking" and other such items recommended articles.

In the younger brother's view, today's "Low-cost small-scale" network hard has become very few appeal, the best way is "activity + hard Wide" combination and "single product + Soft Wen" combination. These two combination of fists with the use of good results. The main channel is locked in the "bidding" and "portal", through the power of the activities more appeal.

The Lee Webster's attempt is in Ali's mother chooses the advertisement position, carries on the recommendation to an activity, is operating is "the Olympic registration sends hundred Yuan" the user registration promotion. Weekly investment is very small, is to Amoy advertising bit time consuming. The amount of investment is small, but the effect is OK. Olympic registration to send hundred activities from August 8 onwards, the end of August 30, now has passed 2/3 of the time, the average daily registered users of 5 people, per capita cost of 1.2 yuan, effective information, real name, True QQ, real mailbox. In this respect, our customer service staff add QQ email to establish a friendship.

In the Lee Webster was not able to operate a wide range of regrets, so the activity + hard wide operation can only be said to be a preliminary certification, hope to have the opportunity to have a large number of proposals to operate empirical, after the report.

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