New channels of business expansion: Network Marketing + Traditional Marketing

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Do your business use Internet marketing? Now take the opportunity to implement, the next person who eats crabs is you!

First, how to correctly understand the Enterprise network marketing

Back to 5 years ago, the main way for many businesses to expand their business was to use traditional methods (door-to-door sales or contacts) and today is not the same, with the rapid development of the Internet, today a new expansion of the business channel was born: Network Marketing (said Direct point is to sell products through the network).

I have not contacted the internet industry before, I do not believe that the network marketing, do not believe that the virtual platform through the network can upgrade the business up, you can let others take the initiative to call you. But then after years of Internet practice, I deeply understand the network marketing of the Great power, two years ago, I was in a furniture company to do network marketing work, incredibly a year down, online large and small orders add up to 7 million or 8 million of the sales performance, accounting for the entire company's sales performance of One-third, But the cost of investing in the web is far lower than the cost of traditional sales, and from that time I really began to believe that the network can really bring benefits to the enterprise.

According to the relevant data, there are probably 4000多万家 enterprises in China, of which about Besters enterprises have learned about internet marketing, of which only about 10% of the enterprises are trying to use network marketing to expand their business, and they have gained profits, with the rapid development of the Internet, The enterprise that joins the network marketing also will increase gradually. Experts have predicted that e-commerce, internet marketing will sweep the world. This shows what the problem: Network marketing is the future trend of development, now who first implementation, who will first get business opportunities and wealth.

Although network marketing is still in the status of development today, but still have a lot of enterprises on the network marketing awareness of bias, they do not believe that through the network can bring business, can produce performance and benefits? These ideas have led them not to really try to implement online marketing, thus not to bring profits through the network. I personally believe that enterprises to better carry out network marketing, the first to network marketing has a correct understanding, network marketing The early idea is very important, the idea is not acceptable, the later practice of no value. Looking at today's social development, I believe that the network is the future development trend is the first step, followed by specific implementation and operation, understanding first, the implementation of the second, this is vital.

Second, network marketing than traditional marketing advantages

1, Low cost (website input and human intelligence cost)

2, not limited by time and space (domestic and foreign, anytime and anywhere)

3, the spread of a wide range, convenient, fast (there is a network of computers can be, the timely dissemination of information)

4, interactive strong (customers have any questions directly can be online consultation on-line, communication convenience)

Third, network marketing in the end can bring to the enterprise what

1, through the Internet to obtain more prospective customer information and potential customer information, supporting the traditional marketing, improve sales performance!

2, enterprises through network marketing can enhance corporate visibility and realize brand value!

3, reduce the traditional cost of sales, through the Internet to achieve more efficient return on profits!

4, let the customer through the Enterprise website initiative contact with the enterprise, the consultation buys the product!

5, surpass the competitor traditional sale strategy, grasps more business opportunities and the wealth!

6, let the Enterprise form the network Marketing system, let the business network, easy!

Iv. How to realize network marketing

1, the establishment of marketing-oriented web site

The first step for enterprise to develop network marketing is to establish a marketing website. At present, 90% of enterprises have their own corporate web site, but 80% are only device role, not the effectiveness of marketing. The website is the business card, is the product and image of the integrated platform, if the site can not better attract customers to impress customers, then marketing products marketing, so the establishment of marketing-oriented enterprise Web site is the first step in network marketing, then what is marketing-oriented web site, please refer to the article "" Explore what is a marketing enterprise website?

2, increase efforts to promote, publicity, operation of the website

Website do well again, no one knows your existence, also equivalent to no marketing effectiveness. Only the site information, product information, a broader, larger, wider publicity, to promote out, so that the target users know, only people will be consulted and further purchase of products. Website operation and Promotion is an important stage of network marketing, which needs certain technical strategy and ideological strategy. It is not easy for many companies to do this well.

3, improve product quality, service quality and corporate image

I have seen before, some enterprises have worked hard to promote the site, through the network to the customer information, but because of the service quality and quality of products can not make customer satisfaction, the result of the customer directly away, looking for competitors of the enterprise. For the enterprise, see will be successful, the result in the last service link out of the question. Today's society is so big, in addition to product prices and product quality on the competition, than the service, but many enterprises do not realize the importance of these details, can not be human services, the result of network marketing is not effective.

The key and difficulty of realizing network marketing in enterprises

1, does not have the correct understanding network marketing This new internet marketing way, does not believe through the network can earn the money. Network Marketing Understanding is the key.

2, the Enterprise website is too bad, does not have the marketing effect, the promotion is insufficient, cannot attract the customer and to retain the customer.

3, the Enterprise has no special responsibility for network marketing operations team.

4, Network Marketing is a process, because the success can not adhere to the end, so no effect.

Tips: This article is the Network marketing practitioners to check the original, want to see the author more articles please direct Baidu input check in Hongjiang or on the personal blog of Hongjiang (check the pinyin point Kamon), check Hongjiang individual qq:377813833 Network Marketing Experience Exchange Group: 143313509 need to transfer please indicate the original copyright, Thank you for your cooperation!