New house market to stabilize the benchmark housing enterprises to win the trend

bcc net Tianjin September 16 News (reporter Chenqingmao Intern Ma Jingxian) August, all over the new house market continued to rebound momentum in July, the overall in a stable rebound state. One of the second-tier cities performance is better than the first line, new house deal performance benchmarking room better than ordinary housing enterprises. Zhongyuan Group Research Center Senior manager Liu Yuan that, in view of this year August market "off-season not Light", "Golden Nine silver Ten" new house market should be steady upward.　　However, at present the decision-making level is very determined, the future market will still be in a period of volatility. Turnover rebounded sharply in August, all the new house market turnover has rebounded sharply. According to the Central Plains monitoring 9 key Cities data show: The overall increase reached 30%. In the first-tier cities, Shenzhen rebounded the biggest, the chain growth of 80%, Guangzhou second, the increase in 50%, Beijing and Shanghai, about the increase in rocketed. Second-tier cities, the largest increase in turnover is Hangzhou, the chain growth of nearly 7, Chengdu, Wuhan City, about 40%-50%, the smallest increase in Tianjin, reached nearly 10% percentage.　　According to the central Plains data said: 10 Big benchmark room business area far better than ordinary room, August turnover reached 3.45 million square meters, with the peak period of 2009 flat.　　Liu Yuan that, as the benchmark housing enterprises with past market trough to cope with experience, and actively adjust the marketing strategy, plus brand advantages and national layout, balance risk, so, although the overall market is still under the macro-control situation, can still achieve good results. Although the overall benchmarking room to win the big city, but 10 housing companies under the new deal is not the same market performance. After the new Deal 5, 6, 7, 84 monthly average sales area and sales of hot 2009 monthly sales area compared to some enterprises still have growth, some remain stable, some have slipped obviously. It is noteworthy that there is a clear link between the market performance of benchmarking and its urban layout strategy. Vanke and Poly, which take balanced development strategy, have the most outstanding market performance after the new deal. There was still more than 30% per cent growth in the average last year's peak market period.　　The balanced development strategy is more adaptable to the market trough after regulation, and the difference between the 123-line cities can effectively balance the market risks and benefits. As a result of this round of regulation, is in the market stable growth stage of the second-tier cities in the "developing cities" demand stability, less affected by policy. "Marching Rhythm" focus on the development of such a part of the city's developers sales performance is stable, no ups and downs.　　It is not hard to understand that other developers who have not grasped the focus of the market and have failed to balance the risk effectively are underperforming. Two or three-line city rebound stronger after the new deal, the biggest feature of the property market around the two or three-line city is "small fluctuations, more stable" characteristics, Liu Yuan that the following reasons. At present, the first-tier cities have entered a stable period, the main market for the improvement and a certain number of investment demand. The main force of the two or three-line city is still the first-time home ownership demand, and mainly local demand. Thus the rigid support property market makes it in the fast development period. Therefore, when the market into the trough, because of the small elasticity of demand, that is, the so-called "rigid demand",The decline in turnover was much smaller than in the first-tier cities, and prices fell even less.　　Especially in the second-tier cities in the development of cities such as Shenyang, Changsha, Xi ' An and so on, although the economic development of each has characteristics, but overall in the rapid growth of the initial stage. According to data published by the National Bureau of Statistics: August, the land acquisition area of the year up to 70%, the same period of monitoring 12 key cities in the land transaction area has 14% year-on-year decline, which to a certain extent, the developer's focus is moving from the first-line more developed areas to two or three-tier cities. Central Plains monitoring 10 benchmark room to take data, Vanke in the first line of Beijing, Shenzhen, the land reserves owned by the Government to cooperate with the public housing or Old City reconstruction sites. Real in the first-line city to buy commercial land for benchmarking housing Enterprises total purchase area of less than 5%.