New Nuggets in the film industry chain: Buy movie tickets

Last December 16, the release of the "Let Bullets Fly," The current cumulative box office has reached 730 million yuan, Feng Xiaogang to keep the six-year "aftershock" 640 million yuan in Chinese film box-office record refresh. 2010 Domestic Total box office more than 10 billion yuan, showing a booming domestic film market. Reporters in recent days survey found that the film industry at the end of the chain, online buy movie ticket business is booming development. According to group buying navigation site group 800 released late last year, "2010 Domestic Group purchase website autumn incomplete statistics report," show that the film ticket group buying has become the runner-up in the industry, after the catering industry. Industry insiders said that the group buy film tickets, although not enough to bring the film ticket into the "low-cost era", but the lowest 26 percent or so low prices or attracted more people into the cinema.　　People in the industry on the online buy movie tickets can still go far there are differences, but for now, Guangzhou consumers are more and more like to choose this both save money and labor-saving way to buy tickets, the business is also booming development.　　Guangzhou film fares expensive Hong Kong online buy movie tickets The biggest advantage is undoubtedly low price. At present, Guangzhou first-line large cinemas, the common fare is generally 80 yuan, a smaller cinema or watch older films also need forty or fifty yuan a ticket ——— this is an absolute expensive price in the international market. According to the Los Angeles Times 2010 survey, the average price of American film tickets is about 8 U.S. dollars, equivalent to about 52 yuan. In terms of the ratio of film fares to per capita income, Chinese film fares can be 10 times times more expensive than those in the United States. Watching movies in Hong Kong, cinema fares about HK $20-60, according to the average income of Hong Kong people, a general movie ticket to the proportion of per capita income is about 0.3%, while the Guangzhou people to watch a movie is about 2% of the average income.　　Go to the shopping mall downtown to see a high price movie, or the majority of Guangzhou consumers can not choose the "choice." Why are people in Guangzhou so expensive to watch movies? Jin Yi International Film City Guangzhou Jia Yu Sun City store deputy general manager Huanqing pointed out that the cinema density is low, is located in the high rents, cinemas generally five or six years or so will be updated and upgraded, the cost pressure is higher than the big cities in mainland China film fares high. Compared to European and American customers ' consumption habits, Chinese people's favor to popcorn, soda and other items is lower, resulting in the low profit of movie-derivative consumption, only making profits in movie ticket.　　and the consumption of derivative products is the important source of American cinema profit. At present, the United States is every 5000 people/screen, India 25,000 people/screen, China 330,000 people/Zhang screen, the number of cinemas in Guangzhou in the north of Canton is more than four city is the least.　　China's total population for the film industry to form the world's largest potential audience, with the national economic growth, the audience of various age groups have a greater consumption capacity, especially from the 18-45-year-old main audience income level is the largest in recent years. Movie Tickets to buyIndustry runner According to group buying navigation site group 800 released late last year, "2010 Domestic Group purchase website autumn incomplete statistics report," show that the film ticket group buying has become the runner-up in the industry, after the catering industry. High film prices have blocked huge consumer demand.　　However, a Low-cost movie ticket model is trying to rip the gap on this big web.　　In Guangzhou, the reporter survey found that online buy movie ticket has just arisen less than two years, the range of concessions can reach a minimum of 26 percent or so. Of course, such a low discount is often not available from the mainstream buy movie ticket site. Harbin Ticket Network is the operation of the network to buy movie tickets more mature Web site, in Guangzhou, there are four cooperative cinemas, while in Guangzhou, the old eight area only the village Grand cinema this choice. The person in charge explained, the network of Kazakhstan ticket net spreads very wide, covering 69 cities nationwide, but the business in Guangzhou starts from last year, therefore the choice is not much. In the Harbin ticketing net, the ticket price is lower than the cinema real purchase price 10 yuan standard to make. and general group purchase is no different, net purchase movie ticket payment support net Silver and Alipay.　　Consumers only need to get the paper tickets before the movie starts at the cinema's Terminal ticket machine. NET Ticket network in Guangzhou has three outlets, including the Mayflower Studios. Guangzhou has 18 cinemas to choose from, including the first-line large cinemas. Here you can also buy tickets to the movie ticket gift to QQ friends.　　In the net ticket network, become a member can enjoy 50 percent-80 percent discount. Look at the purchase of the network will be all the cinemas divided into several categories, each major category fixed a ticket price, such as the film Qinggong movie City fares fixed at 47 yuan, the Chinese movie star U.S. international Cinema fares fixed at 30 yuan. Some hospital lines also have their own website to introduce member discounts. For example, Jin Yi's membership discounts are up to 50 percent.　　Swire Warehouse launched the purchase price of 55 yuan (the original price of 204 yuan, including 2 film tickets [including 3d]+ Cola 2 cups + popcorn 1), the equivalent of 26 percent.　　Reporter Rough Statistics, buy movie ticket discount range is about 26 percent to 90 percent.　　How far can a buy movie ticket go? A cheap movie ticket always has a flaw. Many practitioners found that there are still a lot of restrictions behind the cheap buy movie tickets. For example, many of the cinemas that offer cheap tickets are in remote locations. Even in the city centre, some consumers feel inconvenienced. Ms. Cheng said that once group buying downtown cinema tickets, but found that parking is difficult, and the queue out of the ticket almost spent half an hour, missed the heart water film.　　Also have experience to remind, for different kinds, price, combination of online movie tickets, must pay attention to good prices, effective time and other important information, especially once the payment can not refund, consumers need to carefully purchase. Because of these restrictions, some people in the industry said the trend of buying movie tickets is not good, because of the current domestic movie theater to reduce the space is very limited, few theaters are willing to try a large price. Hot-fried low-priced buy movie tickets will always face a bottleneck in number, when consumers more and more, the price will likely rebound。 Huanqing that, buy the movie ticket will be a movie ticket consumption an important trend, at present in many cinema net buys the movie ticket to the total sale proportion presents the gradual upward trend, some accounts for even achieves 40% above. At present, consumers are seeking cheaper and more convenient way to buy movie tickets, especially in the first-tier cities, this trend is more obvious. "If the cinema does not provide this service, it is likely to lose some of the potential customers.　　"The reporter found that a lot of netizens also support this view, they generally think, even if the advantage of the price is not obvious, the net buys the movie ticket to pay conveniently, may advance chooses the seat and so on aspect still very attractive." At present, Guangzhou consumers are more and more like to choose the way to save money and labor-saving, especially the consumer group, has become the main force to buy movie tickets. "According to our experience in other cities, the market potential is huge." Of course, to develop the site, we must work hard and more cinemas to develop closer cooperation, which is our next step in the direction of increase. "The owner of a website said. Intern Liu Yu