New round of bubbles coming online education is just entrepreneurial fire

Online education institutions have recently received 100 million of dollars in funding, while online educational institutions with huge investments are seeking acquisitions. According to the analysis, in the past year, online education new institutions for the first 15 years twice times, the entrepreneurial boom is hidden behind the bubble, the online education of the fire is only entrepreneurs and investment and financing of the fire, in the user there is no real fire.

Give-and

Online education ushered in the elimination mechanism

Last week, there was another big fundraising case in online education. According to http://www.aliyun.com/zixun/aggregation/32834.html "> Industry sources, Online education learning Platform VIPABC parent company TutorGroup access to 100 million U.S. dollars B-round financing, The round of financing by Alibaba, Temasek, qiming (micro-blog) three institutions to vote. While Vipabc said it would further disclose details of the financing this week, it is certain that the case will be the biggest financing deal in the history of online education, refreshing the 150 million-dollar funding record for the baby tree in the coming month.

Entrepreneurship, financing, burning money ... These keywords outline the entire online education field in the last year, the public opinion of the ecology, similar to VIPABC access to finance such cases, in 2013 years repeatedly in the newspapers. In stark contrast, last week, another online education agency, the Tak-chi Education Network, came out of bankruptcy and sought acquisitions.

The message was Yudechi by a former employee of the Education network. Information shows that the moral education by a real estate group wholly-owned investment, established in August 2011, is an online learning platform for primary and secondary schools, allegedly invested up to billion. Beijing Business newspaper reporter asked the head of the German intelligence education for the bankruptcy merger incident, the person in charge did not respond positively, while another former middle-level manager said that in order to maintain day-to-day operations, the company had to slash staff.

An industry personage who declined to be named said that if the 2013 online education industry is mainly new entrants, then 3721.html ">2014 will have some institutions out." "Because of the low threshold of Internet education, the low cost of starting a business, there will be many opportunities; On the other hand, it is a life of burning money, and before the profit model is found, some institutions are likely to be eliminated because of the burning of money." ”

Thousands of years

Beware of bubbles behind the boom

"China's online education industry can be traced back to 1998, until 2012, a total of various types of online education institutions about 500." By the year 2013, when the start of the entrepreneurial boom, the average birth of 2.6 institutions a day, increased by nearly thousands, it can be said that only last year, the new online education institutions is the first 15 years twice times. "Last week at an online education salon, Lusenlin, chief researcher at Mobile Learning Information Network, said.

Lusenlin bluntly, the influx of so many institutions in the online education industry is facing a new wave of bubble period. Lusenlin said the online education industry's first wave of Bubbles was before 2005, and as a subdivision, it was finally dashed with the bursting of the E-commerce bubble, which is clearly a much bigger bubble than the last. "We all think that online education is very hot, it is not the case, it is only entrepreneurial fire, investment financing fire, but the user there is no fire up." ”

Many in the industry are expressing similar concerns about the potential bubble in online education. Even have the industry to do it with the Electricity Corps purchase industry to do comparison, 2010 group buying industry just arose, the related website even tens of thousands of homes, after the bubble burst, the real survival, the mainstream of less than 5, online education is likely to repeat the same year group buying industry mistakes. Xu, vice president of the network, said that with the expansion of online education, bottlenecks will soon come, and it will be difficult to make a bigger platform after transformation. He also believes that, although the current market is very large, the ditch between each other is very deep, easy to establish barriers, but it is a long cycle of industry, flow, users and other more difficult, practitioners need to do a few years ago do not make money preparation.

The temptation to survive

Industry competition has not really begun

Why are there so many new entrepreneurs in the online education industry? Shosonber, general manager of studious Education network, said there are two main reasons: "First, in terms of Internet education, most of the other areas have been involved, and education is involved in a later area, there are thousands of institutions to enter, which is in line with the Internet industry cluster entrepreneurial ecology; From an educational standpoint, there is no big chance How to use the Internet to change education there is a lot of room for imagination. ”

When it comes to the current situation of thousands of institutions competing in online education, Shaw is expressing an optimistic attitude and he believes that more institutions should be entered. "If the more than 1000 institutions in accordance with the early education, K12 Education, language training, study abroad, vocational education and other fields to divide, the average of 100 per field may be, if it is online, the Beijing region alone, a K12 training market has thousands of families." "In a sense, the current market competition in online education has not really started, because it is too early to say that the internet is changing education," he said.

"Online education in almost all segments is just a supporting role, not even a 10% share, but will it have the day to subvert traditional education?" It's hard, but it's possible that the only area that can be said to be subversive now is accounting training, which shows that online size accounts for 70% of the market's share. Lusenlin said.

(Responsible editor: Lu Guang)