New Sogou mobile search

On June 26, 2014, Mobile Marketing Open Day was held in Beijing. Many companies such as APP development and operation, mobile portal and mobile marketing services participated in the event. Mr. Li Gang, Senior Director of Sogou Commercial Product Technology Center, shared the trends and key points of mobile search development.

User behavior under mobile search

Up to now, the application of mobile Internet has played an indispensable role in the life of Internet users. It is estimated that by the end of 2014, mobile terminal traffic will account for 50% of the total. 69.4% of mobile Internet users have mobile search needs, second only to mobile instant messaging, mobile search marketing promising. For mobile search providers, there is a need to understand user behavior at a new level and come up with more attractive product designs. For businesses, this represents a tremendous opportunity to move beyond this new market segment of mobile internet It is crucial to "take over" users and conduct deeper interactions with consumers. Regardless of which side, in order to make a difference in mobile search, we must grasp the mobile search user behavior.

Li Gang said: "For mobile users, the more simple applications, the more popular with them, so the application of lightweight is inevitable.In addition, with the tide of mobile development, will burst a large number of APP, but not all Of the applications can occupy the user's mobile phone screen, therefore, third-party browser and search engine APP is bound to become an effective docking bridge between users and applications.Data show that mobile search portal, third-party browser accounted for four percent Sixteen, search engine APP accounted for 13.5%. Browser and search engine is the user to search for information on the mobile portal an important entrance.

He also pointed out: "Mobile search products have undergone fundamental changes in the mobile Internet era, with mobile search focusing more on mobile Internet-based features such as direct and fast presentation of information, emphasis on interaction, and search extension scenarios. On the mobile side, Internet users search for the largest demand, accounting for up to 46.6%.

New Sogou mobile search

Since the search dog and Tencent cooperation, continue to receive strong support of Tencent resources, coupled with its original deep technical precipitation, making the development of mobile search Sogou opened a larger pattern.

Currently, QQ version of the Sogou full support for the QQ product line in the mobile terminal strength, is well known, especially the market share of the industry's first mobile QQ browser, with its full support, Sogou mobile search traffic is already Habitat second in the market, and continue to rise. Not long ago Sogou search official access WeChat public number data, the industry's first micro-channel public number "external network" comprehensive authority display. In the future, users can easily browse the search result page of the Sogou search query-related WeChat public number and all articles. This undoubtedly Sogou mobile search into a strong impetus to the development.

Li Gang said: "Our product design must be based on the user, the needs of enterprises have profound insight into the basis of this way, our products can provide higher conversion rates."

Take a very simple example, the user search for "flowers", in addition to the first page of the search for the first flower enterprises do graphic recommendation, but also in the recommended directory, there is a clear "QQ Consulting" message, the user simply click This QQ consultation, you can communicate with flower shop interactive, this way of promotion, for users, you can more accurately find the product you want, indicating that Sogou search can make the natural content and business results combined better; The benefits for businesses, not only improve the conversion rate, but also timely collection of user information, the establishment of valuable customer database.

Sogou for different business needs, but also provides a multi-figure crown style, a key download APP, call a button call and other services, and cooperation with Sohu for advertisers to provide professional free station tools to help advertisers build more suitable for mobile screen reading , WAP sites that improve user stays and conversions, and comprehensively improve business conversion rates.

Li Gang stressed: "Mobile search promotion compared to the traditional PC search and promotion, a major feature of the conversion chain is shorter.Traditional PC search and promotion is based on the amount of show and click on the amount of traffic, the formation of traffic based on consultation The amount of conversion, and finally the amount of conversion, and mobile search promotion is the amount of direct display and click on the basis of the formation of the amount of conversion, eliminating the amount of traffic and the formation of consulting links, which enterprises, the same cost, In the mobile terminal may have a better promotion. "

Sogou based on the characteristics of the mobile Internet has been laid for a long time, in addition to search, but also has such as Sogou mobile phone map, sogou voice assistant, sogou numbers pass and other products. It is understood that the current number of mobile users Sogou more than 200 million, ranking second in the Internet industry. And in Sogou's mobile product layout, such as mobile browser, mobile phone input method and other platform-level products, the user stickiness and product brands have done the forefront of the industry, over a large number of loyal user base. Single Sogou input method of a product, its monthly active users have exceeded 150 million.