Nokia to provide map technical support to Microsoft Bing

Beijing Time May 16 Noon news, the U.S. Science and Technology blog Search Engine Land editor Gregg Ster (Greg Sterling) quoted sources as saying, after Microsoft and Nokia to establish a partnership, Microsoft Bing map data and infrastructure will be all provided by Nokia. When Microsoft announced a partnership with Nokia, the two sides said they would co-operate in the map area. But no details were disclosed. Microsoft will use the Nokia Navteq map to provide geolocation services and sell ads and coupons based on the location of users, the online edition of Businessweek said in a March 7 article.　　If successful, it will also bring more revenue to Nokia.　　NAVTEQ is a map service that Nokia bought 8 billion dollars in October 2007. But the source said Nokia Maps would replace Microsoft's Bing map architecture. This is shocking because Microsoft has invested hundreds of millions of of dollars in developing Bing maps over the past few years to compete with Google Maps.　　Until recently, the company has been promoting the high-definition area images of Bing Maps on a global scale. The source explains that Microsoft is primarily responsible for the user interface for the new map business, and that other aspects, such as technology, are owned by Nokia.　　This is exactly the opposite of how Microsoft and Yahoo are working in the search market.　　The source also disclosed another important message: Google's disagreement with Nokia to expand its map business is one of the main reasons why Nokia chose Microsoft to give up Android. As early as May 2010, Yahoo began to use Nokia's infrastructure and content to provide map services. But unlike Microsoft, Yahoo has already stopped competing with Google in the area of maps.　　Moreover, working with Nokia can indeed help Yahoo provide better map content. Maps have become an important battleground for Microsoft and Google. The company has invested a lot of resources to boost graphics and 3D effects, and even offers many features that Google Maps lack.　　But Microsoft's performance in selling the Bing map was less than satisfactory. Yahoo and Nokia once announced: "Nokia will become the exclusive global provider of Yahoo map and navigation services, the OVI map will be integrated into the assets of Yahoo, and the ' powered by Ovi ' brand." "But there is no similar expression in Microsoft's agreement with Nokia.　　However, the source said that the two agreements have the same basic framework of cooperation, but only part of the details have not been determined. Microsoft responded by saying: "Bing Maps have used Nokia's content for many years to provide road data, geo-coding and navigation services." Nokia's collaboration with Microsoft will further deepen the partnership.　　"But there is no one in Nokia who is willing to respond to this issue head-on.　　The details of the partnership have not yet been finalized, and much of the content is still under negotiation, and there are some variables, sources said. Although ordinary users may not notice the MAP service data or infrastructure tofrom which business, even not concerned about this, but given that both sides have invested a lot of resources, so the specific mode of cooperation is still very important. Not only will it affect previous investments, but it will also involve the work of hundreds of or even thousands of employees on both sides. (Ding Macro)