Not to speculate on property is an increase of justice

Zhou Xinyi, Wang Xiujuan Jia, executive director of Tomson Group, director of Relay China Youth Elite Association.　　Recently, Tomson group released its Tomson real estate and Shanghai Pudong Land Development (holding) company to form a joint venture company to develop the Pudong project has changed, the project will be developed by Tomson Real estate alone, the external interpretation of this is Tomson group to accelerate the development of China's real estate market new evidence. Tomson Group Co., Ltd. was established in Hong Kong at the end of 1980 and successfully listed in Hong Kong. Group is a real estate development as the main business, run golf courses in large enterprise groups. In the early 90, Tomson Group was optimistic about the future development of Shanghai, becoming one of the first foreign-funded enterprises to invest in Shanghai Pudong after China's reform and opening-up, and one of the main real estate developers in Shanghai Pudong area.　　Known as "The first landlord in Pudong," The Tomson group is located in Pudong's industry, including Tomson, Tomson golf course and villas, Tomson Lake Court Garden, Tomson Financial Building, Tomson Center, Intercontinental Pudong Hotel and so on.　　"Low carbon Real Estate" misunderstanding "21st Century": This newspaper has been pushing the "growth of Justice" banner in the post-crisis era, the growth of Justice is the ethical development of enterprises, enterprises have the courage to assume social responsibility, and this is you always agree with the view. Tang Jia: I am still familiar with the real estate industry, in fact, the real estate industry is more traditional industry, the real estate industry's largest "justice" is the product made. And the most basic is often the most difficult to do, to make good products, we must consider: the design of the house is the most suitable for people to live in the construction process without cutting corners.　　With the progress of technology and the new needs of consumers, we should also start to focus on building materials to achieve energy conservation and environmental protection. Some real estate developers think that the sale of the house is good, but I think the justice is, although the house sold, or to maintain the quality of the house, it is also a responsibility.　　In a simpler sentence, the real estate industry, rather than speculation, is the most basic "justice growth" in the property sector. "21st century": but there is a contradiction between the quality of the product and the profit for example, the current most popular "low-carbon housing", but the real energy-saving low-carbon housing costs more than ordinary housing, if the developer's target to buy groups are low-end consumer groups, so there will be such a problem, the launch of the product may be very just,　　Energy consumption may be reduced by 40%, but the price advantage is gone. Tang Jia: Now many of the market is playing "Low-carbon" the name of things, in fact, it is difficult to distinguish between true and false. Real Estate We do research and found that many of the promotion of housing energy-saving emission reduction effect is actually surface.　　Because the real Low-carbon does not just refer to how much energy is saved by the house, how much greenhouse gas is saved, the key to low carbon is how to convert it into energy reuse, which is the real low-carbon for the real estate industry. But the real estate developers can do is only inside the house, external recycling is the government to do, internal and external work needscooperate with each other. For example, according to the current technology, if you want to achieve low carbon community, real estate developers can install rooftop photovoltaic facilities, the use of thermal insulation materials.　　But these are only a small part of the low Carbon Community project, and a Low-carbon community is really to be combined with the outside, such as the government can use the water discharged by the community recycling it? So real Low-carbon real Estate needs the government's cooperation.　　The overall positioning of the government and urban planning is to be clear, our design can be connected with the.　　Measuring "Justice in growth" is a difficult problem "21st century": So in your opinion, how can the real estate industry achieve sustainable growth? Tang Jia: The real estate industry in China is following the government policy of the development model, but now there is the central government and local government uncoordinated issues, the central government wants the real estate industry to continue to develop healthily, and local government performance by GDP, so in order to boost GDP,　　Local governments will choose to promote the sale of land in a way that is not in line with the scientific economic development. So I think that "sustained growth" in the real estate industry, policy and central idea of the continuous implementation of the most important. We say China's economy is "stones", the key is not "touch stone", but "cross the River".　　At this stage, the Government should be aware of this problem and should guide it in the future. In fact, I've been thinking about how to explain "sustained growth" from a more macroscopic perspective. I think, the whole economy is like a chain, inter-related, when one of the rings rust or broken, this time the remedy if it is to take a rope tied, that sooner or later to be broken, in the end is what kind of remedial way to really connect it? I think the whole economic crisis, not a single economist can give a positive conclusion, because the whole structure of the economy is now facing a transformation process, in the preceding decades there are new things, such as Silicon Valley it led to economic development. If we really want to maintain the benign growth of the economy, we must break through and innovate, and the development and drive of a new industry can put the economy on the right track and bring about employment. But where is the new industry now? Is it what people now often say about clean energy? Cloud computing technology?　　I don't have a clear answer yet.　　And I would add that "justice" in "Growth of justice" is hard to measure, economy is a chain, in the international arena, the economy is also political, each country's economy is also the outcome of the international political game, in such a context, justice is difficult for individuals and individual countries can win by one's own power.　　"21st century": You also as a relay China Youth Elite Association, you also in the "Relay China" also did a lot of activities, you personally feel that you can achieve in this organization what kind of purpose and effectiveness? Tang Jia: In fact, China is facing a generation and second generation of the problem, "rich second generation" phenomenon in the community is a more and more concerned about the topic, but it is not a positive image. So I think, by "takingChina "This platform can be" rich second-generation "to more positive direction, and through the association of this collective influence, so that everyone not only in their own enterprises, but also in the community to contribute more.　　So our membership requirements and the future development of the association are high specifications, including we are preparing the establishment of "relay China" College. In the "Relay China", there are many people do not formally enter the family business, or just take over the family business for a long time, I can give them some experience to share. My personal background is to accept the family business after the sudden death of my father, not prepared, many things also touched the wall, in the process of adjusting the side.　　I can share personal and managerial experience with you. Another consideration for setting up "relay China" is that unity also allows us to find many opportunities, for example, the only soap varieties of the more than 10 20 bar, we also have to do commodity companies, but are still in each stage, but the future does not rule out a lot of cooperation and integration. So I have just said that unity can not only create power, there are many opportunities.