Nothing to do with feelings, sales or the product itself

Recently, I saw an industry evaluation of the Chinese mobile phone industry (involving many mainstream mobile phones or manufacturers of mobile phone business) article, which talks about the current Chinese mobile phone industry and some of the success of some manufacturers are in varying degrees to the market and user traffic feelings. In fact, the views of this article is not a problem, after all, the market and user preferences for certain product brands, and even worship will be directly or disguised as the actual purchasing power is human. But it is not convincing, the author of this point in the argument to the other extreme, that is, exaggerated, and even distorted the role of feelings, and ignored, and even misinterpreted the relevant manufacturers to today's basic facts.

Speaking of feelings (only in the smartphone industry), I am afraid that the most in place is millet, fan marketing or fan economy (equivalent to feelings) from the initial market and users of the most specific performance of millet feelings. Of course, millet at that time the mood slogan is: For a fever and health. In the industry at that time, the most expensive mobile phone, the cheapest price (relative You Shang) coupled with the unique Internet marketing methods, created the early success of Millet. In fact, we are not difficult to find, the so-called millet feelings behind the support is the product (mobile) cost-effective. But with the imitation of friends and the intensification of competition, especially the advent of the glory of Huawei, millet so-called feelings have been more cost-effective and more open marketing methods diluted, until the millet mobile phone sales in the glory beyond. Visible, Chinese handset manufacturer's sentiment is how fragile.

Some people may ask the question, Millet mobile phone sales have entered the world's list of three, is not the feelings at work? Of course not. What is that? is more than their own millet mobile phone and friends to configure the same mobile phone more cost-effective red-meter mobile phone, but the original composition of millet so-called feelings of "for the Fever and health", hunger marketing has already been cost-effective and open to buy replaced. It can be said that the Chinese smartphone industry sentiment marketing originator of the transformation of millet, is the mood factor is a typical example of declining. Imagine, if today's millet still use the original feelings to marketing or think it will play an important role, then the first to be killed is millet. and millet clever and secret place is, when it let the friend mistakenly think feelings for the most, it has decisively returned to the product price-performance itself (is timely launch of the red-meter series of mobile phones), because millet know, this is to put the Sihai is accurate and unchanging user feelings.

Apart from millet, let's look at Huawei and Lenovo. Insiders say Huawei and Lenovo are largely patriotic today (the greatest of feelings). In the eyes of the industry, Huawei's Glory mobile phone using its own Heiss chip, a lot of patents, such as Huawei to the patriotic (feelings) of the chips selling mobile phones. In fact, when Huawei announced the use of its own chip, the industry stirred not what patriotism, but strong doubt and resistance. Is Huawei's own chip performance stable enough? is the power consumption too large? Compatibility is good enough, etc. and Glory finally in the market to prove that the product is perfect and in line with the user's cost-effective demand is fundamental. Here we would like to ask people with patriotic views to investigate, how many users buy and use the glory of the mobile phone is because the Huawei mobile phone with its own chip, out of patriotism and put into the purchase behavior? There is a need to remind those in the industry, Huawei mobile phone in the overseas market is also relying on the product itself to sell the price (the overseas market in fact with the so-called patriotism has long been no relationship).

Similar to Huawei, Lenovo, as a representative of Chinese enterprises internationalization, has been growing in China's criticism, and Lenovo's initial success did not originate from the patriotic feelings of the users. Remember "million Pentium"? At that time, China's PC market is almost the world of foreign brands, Pentium PC price average of more than 20,000 yuan. Lenovo is 9999 yuan to break the foreign PC price monopoly of the ice, and opened the Chinese PC popularization of the road, since then Lenovo 1+1 in the minds of the majority of people to establish a position, nor is the user's patriotic feelings driven, but affordable (cost-effective) of the PC products.

Into the smartphone industry, remember 5 years ago that Lenovo first launched a challenge to the iphone's first generation phone? At that time, Lenovo chairman Liu's "This is in China" should be the best interpretation of patriotism, but still difficult to avoid the first generation of music phone fiasco. This once again shows that patriotism in the pursuit of the market for affordable products and the vulnerability of users, but not the market and users to buy the main reason. And see today Lenovo in the smartphone market ranking of the world's top five and for Motorola mobile mergers and acquisitions, are all Lenovo through their own innovation and efforts to improve the product itself cost-effective and comprehensive strength accumulation results.

In fact, from the above facts is not difficult to find, Huawei and Lenovo at the beginning of the development of the so-called patriotic feelings instead of helping the two companies, but brought more doubts and ridicule. And they finally get the market and users (including overseas markets and users) of the recognition, rely on the excellent cost-effective products themselves. Here, we do not know why the industry owes Huawei and Lenovo, the two internationally recognized and internationally successful companies, to narrow patriotic support for what purpose? Ignorance of industrial development or the IQ of the vast majority of Chinese users (except for the blind patriotism And to create the annual income of nearly 50 billion dollars or so about two international companies, it is almost impossible to do?

Admittedly, despite our China's smart phone industry has risen, at least by virtue of the price (not what feelings) won the global smartphone market share of 1/3 strong Jiangshan, but it is because of the main price, proof of our product brand, quality and so still need to improve. This is what our manufacturers should pursue the true user sentiment, that is, the user's high recognition of the brand and quality, only in this way can produce a premium (like Apple), in order to allow the Chinese smartphone industry to gain market share of revenue and profits. And all of this is still the first to return to the product itself, which is our business consensus, even business knowledge.