Novice entrepreneurs, don't make these 8 mistakes again!

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"Capital" + "noble" is the most valuable things on the road to entrepreneurship.

Money can make you more confident to walk on the entrepreneurial path. The so-called "artistic man daring, daring art higher" is this truth. When you have plenty of money in your hand, you can always make a surprise surprise, making decisions that others are afraid to make.

The noble can let you walk more freely on the entrepreneurial road. There are many kinds of meaning, the most valuable one is the entrepreneurial mentor, he/she can be in the beginning of your business for you to solve a lot of problems beforehand.

But not everyone will be so lucky. Most entrepreneurs are two short of one, or simply don't take up any of them. For these entrepreneurs, what needs to be done is to listen more, read more, ask more. And often analyze those who have experienced entrepreneurial experience, comb the possible entrepreneurial traps, to avoid making the same mistakes.

Although success cannot be replicated, mistakes can be avoided.

The following Le King summed up some of the new ventures in the first year of the most easy to make mistakes, some mistakes make people look ridiculous, but believe me, these mistakes can happen to you.

1. Plugging some of the channels to get customers.

In the early 90, the company's buyers is a very hard job, because at that time supplies are still scarce, and there is no network and other convenient information access channels, the buyer holding the money do not know where to buy things is very common situation. So in that era there was a large number of trading companies, specifically to help buyers find things, that time the market can be considered to be the seller-led era, because at that time the sellers are far less than buyers. Many sellers are basically tradesman, waiting for someone to knock on the inside of the company.

With the progress of the times, the current market is already a buyer-led era. Among the many sellers, how to let the buyer is the customer to find you, is the start-up companies need to solve the first problem.

For startups, there are many ways to get customers, such as: participation in exhibitions, telemarketing, email sales, search engine bidding rankings, business-to-business websites, door-to-door sales, TV ads, print ads and so on.

Here is a special note: Do not easily deny any kind of access to the customer's means. For example, do not easily say that email sales is useless. Because in most cases you don't have good email marketing skills.

You know, the primary task of a start-up is to survive, and to get a client is the most basic condition to survive. So cherish your every customer access channel.

2. Revel in your company.

Many novice entrepreneurs make this mistake, and they start to chatter about how good their company and company's products are. This is normal, because most entrepreneurs are still intoxicated with the identity of their long overdue bosses at the start of their business.

But in most cases your company is no different from any other company.

So for entrepreneurship, first of all, you should give yourself a basin of cold water, and said to himself: "I actually nothing, I just give myself a part-time job."

3. Quality is the only selling point

All entrepreneurs will feel that their products or services are the best in the world. This may be true, but customers rarely see this. Because every company is talking about the quality of their services, and this is the first selling point, then you are just one of them.

In addition, in China's large market environment, high quality = high price, while most customers are much more sensitive to price than quality. This will make you lose a lot of potential customers in the invisible.

More importantly, quality is sometimes a difficult thing to quantify. For example, you said that the quality of your sofa is better than that of other companies, but unless a client uses all the sofas, it is hard to prove the authenticity of your words.

So for startups, you need to look for a second selling point in addition to quality. For example, "speed" is a good choice. The same product quality, our production cycle is only one-second of others. This is much more effective than a mere fuss over quality.

4. Obsession with foreign business stories

You can put down the work around the courage to start a business, and accept the cost of the opportunity due to the venture, I believe you and fan I am also a person of personality.

I wonder if you are a fan of Steve Jobs. At least I'm not!

I've never been a fan of entrepreneurial stories abroad, and I've never aspired to be one of them.

Because I am very aware of the fan, many factors such as: political environment, economic environment, human environment and so on, foreign successful cases can not be replicated at home.

So I'd like to advise those brothers who have been carrying a biography of Steve Jobs or Bill Gates from their magical experiences all day. Do a good job of their own entrepreneurial path every step.

5. Non-stop Dinner

This is a mistake I have ever made, so I have to say something special.

I never spend much money, and more importantly, I have a low appetite for food. But at the beginning of my business, I really spent a lot of money on my dinner. In fact, the goal is also very simple, nothing more than to pull into the relationship between friends, so as to gain some contacts and resources.

But what about the results? At least the "friends" with whom I had dinner did not give me practical help. On the contrary, those who did not have dinner with me gave me a lot of help.

It dawned on me that I understood a simple truth: really good friends, they are not willing to let you in the beginning of the venture to spend, because they know you are not easy, and those who come, or even uninvited "friends", basically is to cheat eat cheat drink.

So what about customers? My experience is not much needed. It is inevitable for any start-up to have customers eat, but unless they are among your three biggest customers, don't spend too much time and money taking them out to eat or drink, even if they have already made a profit. You should spend the time on developing new business.

6. Not enough documentation available

I remember when I received the first customer order, the client and I said: "No problem, give me the contract today." ”

I was supposed to be so excited that I was scared because the company was open and I was just tired of looking for clients, but I didn't really prepare the company's documentation. So I had to search on Baidu related contract template, fortunately did not lose customers, but also really surprised me in a cold sweat.

Documents are a very important part of the company's operations. Many times the document is formal, whether professional, can directly determine the success or failure of the order.

For small start-up companies, you don't have the financial resources to hire a legal advisor to help you prepare a variety of documents. Then ask the entrepreneur either you or your right-hand man to prepare all the common documents beforehand. So as to be prepared.

7. Crowding out peers

If your company has been in business for 3 years and has worked hard to develop your clients, it is likely that you have made a mistake: crowding out your peers.

As an entrepreneur you should understand: one more enemy will never be better than one friend.

In many cases, you should establish a partnership with a company that is not competitive in the industry. For example, if you are in the IT industry and focus on the development of web software, then work with other local software companies, such as mobile phone software companies. And it's also a good thing to be careful not to be too utilitarian with these companies, but to treat them like friends and pay them he because they're going to send your message to other customers.

The proper maintenance of such a business partnership can make your career bigger.

8. Do Shang

Why do you think entrepreneurship is tiring? Because you have to care about every aspect of the company, which is something you don't have to think about when you're working for a person.

A simple example: when you work for a person, no matter what part of your job, your job is limited. For example, if you are in charge of sales, signing a contract with a customer means that your work is done, and you can invest in a new round of customer development work. But for the entrepreneur, your job is unlimited. Signing a contract does not mean Bob, but it means that your character has changed from a salesperson to a single.

For start-ups, decentralization is important, but if there is no one in the company that gives you 100% reassurance, it is advisable to keep a few of the previous orders from beginning to end. This will help you to find the company's problems, and the next step in the haste and recruitment direction.

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