Novice Webmaster: And I study website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Remember just to enter the site optimization industry, our boss said: In no real grasp of SEO optimization technology, all listen to me, must have executive power. Up to today, I think this sentence is reasonable, SEO expensive in insist. The first site of the actual combat optimization is a seedling site, from taking over the site, the first thing to do is the title of the site, column settings, as well as the optimization of the preparation of the strategy and so on! The beginning will feel very fresh, then you will gradually find that there is no certain perseverance and perseverance you can not go down, Here is my trilogy of actual combat optimization:

The first part: the selection and description of the website title and keyword

The so-called site title is the name of the site, as the company name, just rich in illusory colors! About the site name selection seems simple, in fact, is also very troublesome, I remember that I have a customer, more superstitious, in the name of the selection of more importance to Feng Shui, the theme of the Web site is domestic cleaning service category, just beginning to draw the name for Xi ' an cleaning net, Rejected by a client? The reason is too popular, no features! Later, I named the Great Qin cleaning nets, listen to all awkward! About the website name personally thinks: With the website topic is closely related on the line or simply is the company main pushes a business name also to be OK, anyway in the correlation foundation control business characteristic. The next step is to select the keyword, first of all, consider the relevance, for example, to do indoor cleaning, glass cleaning, carpet cleaning, keyword selection for industrial cleaning, chemical cleaning, engineering cleaning and so on is not very relevant matters; second, the specific, take cleaning examples, carpet cleaning, toilet cleaning, Glass cleaning, etc. belong to the domestic service category, also can not set the key words for domestic cleaning, housekeeping, domestic services, from the perspective of optimization, the scope of expansion, but not to do the promotion! Finally is the competition degree, along with the network marketing low cost high efficiency trend appears, has many keyword is very popular, the optimization ranking is very difficult to do ! This more remind us to have some skills in the keyword selection, recommended to use long tail keyword, do not choose some high index keyword as the main push, the choice of keywords can use a number of third-party application software tools. In the description of the keyword, a good slogan will attract a lot of netizens, virtually enhance the site traffic, first keyword description must be novel, innovative! If not, can also refer to Baidu bidding keyword description, in this respect has a certain advantage! Second, from the point of view of optimization, to eliminate the stack of keywords, This is bound to become one of the reasons for the search engine punishment, the words in the keyword must be controlled between 20 words to 40 words can be.

Part II: Original content

With a lot of personal webmaster communication, very few people insist on using original articles to update the content of the site, the reason is low efficiency, busy work. Most of the webmaster will work time distribution in the website promotion above, think the promotion is more important than content update, this idea is wrong! According to observation, the development of search engines more and more attention to the user experience, all the things that hurt the interests of users are the search engine rejected. Search engine is mainly rely on users to survive, adhere to the "User benefits first". What is good for users? That is the real thing, the copy and paste of content, itself is not your, you can not provide that kind of products and services, why bother yourself? In the user's opinion is a kind of cheating behavior! All in all, from a long-term perspective, from the customer's point of view, from the search engine friendly degree of consideration, Don't be afraid of trouble, write some original content is far better than using the same time to do the promotion more effective.

Part III: Quality of the outside chain

As a novice webmaster, just began to contact the content of the construction, followed by the promotion of the chain. Since just entered the website optimization industry, outside the chain construction requirements are not very high, generally as a requirement, basically around the classification of information sites, E-commerce sites, recruitment of Web site outside the chain platform to work, the author from the Novice webmaster all the way, experienced the same process, deeply realized that only quantitative changes can be qualitative change, The implication is that more than a summary of the chain, sent to a certain number of natural master some skills or understand the mystery of the chain! As I said before, the novice webmaster or your insistence, the construction of the chain is a long-term process, do not take a short cut Midway, said an episode, the author was a little impetuous, the outside chain to promote a number of shortcuts, In a chain on a list of many outside the chain address, began to optimize the data on the surface is good, thinking that they are smart, in fact, is smart wrong, by the search engine punishment!

This article by the Wuhan Gynecology Department Hospital http://www.dnfkw.com Original article, the reprint explanation source, thanks!