O2O How to reform the traditional tutoring industry

Wen/Zhou Xue 昳丽 the internet to let lazy people's economic development, used to rely on stores, posting ads to rent, find a room, aunt's way has been the mobile internet remodeling. To cater to the mobile internet to change the wave of traditional industries, with whom to learn, learn from children, ask him to teach, Shenzhou, and other online education O2O platform competition in the education market, tutoring industry has become a new battlefield mobile internet. "The family education industry has been developing for many years, this field has a lot of user pain points worthy of being reformed" asked him to teach CEO Chen Yuan to Sina technology. In the domestic market, the value of tutoring industry is obvious. According to relevant data, K12 field is the most common form that many parents buy education service at present, 40% of K12 parents spend more than 5000 yuan per year on extra-curricular learning, and 15% of the parents in this part of the world. It is understood that, in addition to the teaching of the auxiliary institutions, the personal nature of the tutor is one of the larger share of the choice. However, the shortcomings of the traditional tutoring industry are also very obvious. Family teachers belong to one of the freelancers, the current parents are invited to tutor the main way there are three kinds, to find acquaintances introduced in Baidu Bar, watercress and other forums posting; But the first two due to lack of mature organization endorsement, not by the majority of parents trust, teacher qualifications and price is not transparent, and through the intermediary, not only parents need to pay high tuition fees, teachers also face commission. In addition, the traditional tutoring industry, the habit of allowing students to go to the teacher's home or intermediary places of teaching mode also let the north, upper, wide and other big city parents very headache. Since it is difficult to find a governess near the residence, students are usually required to send back and forth for after-school tutoring. In Beijing, for example, two hours of teaching time, back and forth on the road will cost at least the same or more time. And in the course of students, because the distance is too far, parents can only choose to wait in the vicinity of remedial lessons, very tired. Starting from the second half of last year, the rise of the tutor O2O platform, the Internet intervention, has begun to show its superiority. First, the parents and teachers to solve the problem of wrong information, parents can see through the platform of each teacher's detailed information and teaching experience. Second, based on the lbs matching users around the home demand and supply of mobile applications, but also for both parents and teachers greatly reduce the cost of the journey. In Chen Yuan's view, through the Internet, but also to the parents of the requirements and teacher assessment of the two standards to standardize. Take him to teach for example, parents can quickly sort the platform teachers according to the conditions, such as the students ' account, grade and other basic information, and the teacher's gender, age and qualifications, so as to select the teachers according to the teacher's homepage, teaching time, user evaluation and other information. Select the teacher, you can communicate with the teacher DMS, agreed to teach time. According to Chen Yuan, after the completion of teaching, parents and teachers are also through mobile phone app to pay and evaluation, on the one hand, in order to prevent the jump single, on the other hand, the platform for teachers to supervise the quality of teaching. At present, he is asked to teach only the examination of the classroom identity and qualification. Chen Yuan said that at present more emphasis on the accumulation of high-quality classroom resources, do not intend to consider the profitability of the teachers and parents to provide all the services are free. However, for parents and students, the teacher's teaching experience and quality is clearly the most concerned. Sina Science and technology experience found that, although currently invited his church to the teacher's identity, teaching qualifications, etc. to verify, but the qualifications are difficult to assess. In addition, the student party-oriented teacher resources, at the teaching level is also inevitable uneven, but the class fee is indeed more than the current average cost of tutoring in the market is 50% lower. As a matter of fact, the main competition in the O2O platform, which is similar to what he teaches, is focused on the scramble for quality teachers. From the experience and business model, ask him to teach with WHO to learn two products very similar, the rapid expansion of the platform of classroom resources are considered to occupy the market key. However, with whom the founder of the early time, has now covered a number of domestic cities, and has a number of well-known classrooms stationed. Ask him to teach in the last December online, currently only deep in the Beijing market, the teacher resources for more than 3,000. In the audience, he was asked to teach the target users more inclined to K12 field, with WHO to learn at the same time there are dance, vocal music, pottery, Taijiquan and other interest classes, as well as overseas study exams. Chen Yuan that in the K12 education, the students ' age determines that this part of the crowd in the study of self-control is weaker, by the current online teaching effect is smaller, will be more receptive to the O2O model. Unlike other online education founders born in the education industry, he was asked to teach founder Chen Yuan not in the field of education. According to the information, Chen Yuan is the early webmaster of China's Internet, operating a number of media resources. Chen Yuan believes he has an edge in the promotion, and he hopes to make up for his short board in the education market by hunting out prominent educators in the education industry. Originally contained in Sina Science and Technology, the original title "Ask Him to teach: O2O is how to reform the traditional tutor industry"