Occupy client

The new contention point of the Internet--Occupy client
(Text: Wang Yingxiong)

The competition of the Olympic Games begins, everybody is discussing whose speed problem, this problem can look from two levels, one is the speed that the portal website gets news, the second is the speed that promotes to the user. The speed of access to news because of Sohu's special identity, he may be a little earlier than everyone, and the promotion speed needs to rely on the Internet sharp Weapon-client.

Say the client must talk about the history of the client. Since the Internet spent 2003 years of severe winter, China's internet has gradually embarked on the flow-"advertising-" value-added revenue model. Everyone from the original do not know how to profit, gradually become the flow of the king.

In addition to the traditional Internet advertising promotion mode and offline mode, the way to increase traffic flow we have found that occupy the user's client is a very good model, so the internet has a malicious plug-ins, the most time the country has hundreds of companies (or individuals) in doing, but also formed an industrial chain, someone responsible for the development of Plug-ins, someone is responsible for the promotion of Plug-ins, More people sell malicious pop-up ads. But the malicious plug-in lasts, by the malicious plug-ins of the ancestors of the 360 security guards to kill off.

Tencent QQ can be said to be the representative of the client software, which machine does not have Tencent QQ? Tencent uses QQ to create the first Internet portal of Alexa (except Baidu). And will rely on QQ window to continue to maintain this momentum.

The big internet companies to Tencent QQ envy of the dying, so most of the Internet companies in a period of time to develop their own instant messaging tools, such as Sina's UC (acquired), Sohu search Q (now estimated not to be found), NetEase Popo (there has been a period of time can be free texting, swept the country). But then we found that the market Tencent is too big, basically everyone has no chance. and Im tool users don't need multiple, and it's not easy to replace them. Im market is gradually becoming a low age QQ market and white-collar MSN market.

Internet companies are increasingly aware of the need to provide users with a really good, free Internet client tool software besides IM. So a batch of new client software was born.

Sogou Input method, Thunderbolt download, the Internet Express (FlashGet), 360 security guards, Storm audio and video, Foxmail

These software provide users with comprehensive services. From security to Input method, from download to video playback. And everything is free.

Qihoo 360 a period of time before the hype of the uproar of the antivirus software free event, is this trend to upgrade the performance. 360 to grab the client in front of the other person for free to occupy the user antivirus software.

Of course, free meals are not necessarily delicious, such as the Storm audio and video, free this bowl of food on the wrong, so the storm audio and video also turned to do videos, but the client is their advantage, they will never give up, and as long as there are clients, they don't worry about the flow of the problem

The user's client is limited, because the user needs a few terminal software. Use the Thunderbolt will not use the Express, use the Express will not use Thunder. The market will not be too big, but there are always opportunities, such as Sogou input method, we inadvertently see him play a huge role.

Website operations are said content for the king, then the promotion of traffic is the client for the king.

By the way: Sogou IME when to upgrade to Sohu Input method?