on how to carry out network marketing in financial companies

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I have served as a network or planning manager for a number of investment companies, now in Shanghai, a financial investment company as a senior marketing consultant, in view of these years of experience in Network marketing, today I specifically list out, I hope to help everyone in their own company web site to carry out the process of online marketing has been inspired, then, I will be extremely gratified.

As you know, the best way for us to develop our clients in our financial investment companies is to call so until today, when you walk into an investment company, you'll find sound like thunder, yes, employees are on the phone, and they'll put everyone's performance on the bulletin board, or encourage or criticize it. And there is an episode where people call not only more efficient, but also louder than the volume, and sometimes the customer gets a call to be startled. But bosses will tell their employees: "Let the customer hear your confidence," and because of this, the sound can also bring a lot of results for the company's marketing. But I've also noticed that companies that do well or are big are already starting to focus on their company's Internet construction.

Below, I will share with you about my financial websites in the past few years marketing promotion methods.

First, pay attention to the construction of the website itself.

The financial class is different from other industry's website, the financial class website besides emphasizes the beautiful appearance to be generous, but also must do the information data timeliness. For example, your company's website to do is futures, then should be the latest Futures trend index displayed on the homepage of the site for visitors to view. In addition, attention should be paid to the display of large graphs and the reasonable use of flash. Last but not the less important is the website keyword establishment and the promotion direction plan formulation. Today, the promotion of the two major means is the original article update and high-quality outside the chain.

Second, use a variety of questions and answers platform for promotion.

Mentioned in the front of the site itself some of the points of attention, the next will be external publicity to explain. Now that the search engine is no longer easy to do, whether we can consider another way to innovate at all times. Use a variety of question and answer Platform for brand promotion marketing, here do not recommend that you do too many links with URLs to promote, otherwise may let your website sink into the boundless abyss or will not extricate oneself (a little not boast), everybody does the pure text the brand marketing promotion, the concrete way is the return question itself, should say what say what , for example, you are selling software, then you go to answer other people's questions, attached to their own think more useful software, such as brand. . Of course, this needs to reserve a certain amount of human and financial resources, the specific situation of the specific treatment.

Third, focus on the search engine's own product promotion direction.

Title to express the meaning is very simple, such as your user base mainly from Baidu, then you will be Baidu's own platform as a focus on the promotion of the object. such as Baidu know, Baidu Space, Baidu Encyclopedia and so on. Of course, reasonable but not disorderly, refinement without seeking quantity. In this process, we remember, do not do mass mass publicity, and honestly do every step, this is the right way to marketing success.

Four, about Baidu related search promotion.

The reason to pull this off alone is because this rule has been used by many people and has always been a pleasure. In my usual practice, I did, and I did a probability statistic with my colleagues in the marketing department, found that the use of Baidu Drop-down search of the crowd in the entire search crowd of 70%, that is, 10 people in Baidu use search, there will be 7 people in accordance with the content of Baidu Drop-down prompts to do convenient operation, the so-called convenient operation, When a user enters a word, Baidu will be based on relevant search automatically pop-up related matching words and pull the form to display out, for users to choose, users simply move up or down key or mouse clicks, you can easily quickly get the search object, without manual typing, eliminating the operation time, improve the efficiency. about how to improve Baidu related search, which requires a large number of people to click on the promotion of our words, and we can not cheat, such as the same IP, as to how the specific practice, I believe that everyone has their own ideas, here not to say more.

Finally, there is one of the most popular means of promotion, including the author of the company in the network marketing process also used this way, that is, Baidu promotion. Of course, we must first according to their own budget pressure, to adjust and use good Baidu to promote this tool. In this way, can be in the process of brand marketing, both less money, and do more marketing.

The biggest common weakness of financial companies ' websites is the single content, the shortage of maintenance. In fact, this is not only a financial site, other industry sites can not be lack of maintenance, hope that the home in the process of network marketing notice this.

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