On Huang Taigi business model: It should be worse than roadside stalls!

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In recent days, two things have attracted attention to the Huang Taigi and true and false tyrants eyeball, first, Huang Taigi's boss, Hering, wants to join the prestigious Ceibs business start-up camp, and to pay 120,000 yuan of tuition fees in the form of a "miracle" request from the entrepreneurial camp, the appeal is made for fans to support him in Central Europe, It is said that from the appeal to the full collection of true and false fans 120,000 yuan donation, it took 40 hours, and the other was a "Huang Taigi pancake Shop, was not as good as roadside stalls," the article was widely disseminated, and triggered the great god of the Huang Taigi and the so-called internet thinking of the big discussion.

As a slightly understand the internet chain brick home, old ding I also ventured to say a few words:

First, Huang Taigi should be worse than roadside stalls! Why not (Discuss how pancake fruit can be used in Tianjin dialect)?

Old Ding worked in Europe a few years ago, every day "Western food" feed, suffering extremely, life as death. The annual leave to Cambodia, a glimpse of China TOWN, immediately fei saliva 3,000 feet, rob a Chinese restaurant, lunch + beer to eat. Did not expect that night on the belly, all night Fei xx 3,000 feet! On the second day, Haggard's old Ding obediently moved to the hotel next to a western base fast food chain to eat, and after several days, all with this "base" for food, security nothing, to from Cambodia "Whole body and retreat."

To tell the story, the value of chain-food is to provide safe (sanitary), fast food, not the most delicious meal. If further, health can be discharged into the safe (health), fast, healthy, and then the delicious, should not put the cart before the horse. The roadside pancake even "delicious", but you know what it used materials, there is no add incense agent, whether cancer? At any time we may encounter false mutton (made from other meat bubbles in sheep urine!).), fake beef (made from other meat added "beef powder"), fake xx, should not the safety, health before taste?

Let's talk about the standardization of Chinese food. Chinese food is no more than the West XX base, standardization is much more difficult, countless Chinese food chain folding in this. At present, it is better to have real kung fu, my uncle, Yonghe King, and so on, but even for them, the consideration of standardization (safety, health, fast, quality and stability) and taste upgrade, still a long shoulder. Such being the case, to a just set up more than a year a customer price of more than 20 yuan pancake fruit fast food, the people why demanding it! Maybe one day it will be safe, fast and tasty, who knows?

Use the eagle to respond to some customers complain carving ye beef brisket is not delicious, the effect is, you multiplying yuan, do not want to eat Michelin 3 star flavor! Old Ding also for Huang Taigi said: You out of 20来 yuan eat a safe and hygienic pancake fruit package, don't want to eat to be Chengguan chased running roadside booth added add incense flavor!

In fact, in old Ding's view, if the taste of Huang Taigi is now 60 points, in the current situation of several stores, we should improve the standardization as soon as possible, in the premise of ensuring safety, fast, the first 5 of the taste are stable in 60 points (that is, to achieve a stable quality, "the same unpalatable.") ), and then try to improve the taste. Compared to some stores taste 90 points, some stores taste 40 points, the different taste of various stores, through the standardization of the store to stabilize the taste first, and then synchronized from 60 points to 70 points, 80 points, 90 points ... More conducive to attracting and retaining the target consumer group of Huang Taigi pancakes (at present is mainly the cock Silk Group, rather than holding high expectations to taste this "cock silk products", and then complained that not delicious those not cock silk group. )

Second, the next, the old ding to try to analyze, for why Huang Taigi will be seen in front of a shop to snub the car horse sparse situation.

1. In fact, and a lot of people complain about the Huang Taigi pancake is not delicious, like to see the expectations are too high!

2. Even if a single shop does not have a big business, it can be normal. Originally only a shop, all marketing for this store drainage, now 5, do not cause diversion?

3. Another important reason is that Huang Taigi, compared to half a year ago, is still a clear or dark price (with the cheapest standard double pancake as an example, from 8 yuan to 9.5 yuan, up to 19%). , previously on Weibo, often see fans praise "Eat not finish, the boss is really!" Huang Taigi The price increase, this evaluation is less. For the Cock silk customers, a package of several yuan of price increase, not small adjustment. (This can partly explain that "not good" people more. If you are a customer, do you think that "it is not good to eat, so it is not easy to eat", or to admit that "price increases, I think it is not cost-effective" easier?

4. Further to the deep, through all the above phenomena, old Ding ventured to speculate on the thinking logic of Huang Taigi: The beginning of the introduction of angel investment, the depth of the capital into the fast-food restaurant, in the business decision-making, but also always the capital-related considerations as an important factor. Therefore, to the first shop, to take a lower price, to give customers a clear sense of well-being and value (then "not delicious" complaints than now less), combined with a variety of novel marketing methods, significantly improve the store sales (ten square meters of the shop in the year, the so-called sales of nearly 5 million), In order to obtain all kinds of attention and especially the follow-up investor's eyeball, and this game investor obtains the following financing overvaluation value. As a result, it makes sense to raise the price of a product, either actively or passively (when investors demand higher profit margins), after it is expected to receive high valuations for subsequent financing.

Therefore, looking at the same phenomenon from different angles, it is possible to see different conclusions. Although I was cock silk, but also not Huang Taigi fans, in addition to eating in Huang Taigi several times (Looding dozen taste points: Pancake Fruit package 70 points, "spicy hot" meal only ate once, giant salty, 50 points, overall evaluation of 60 points. ) outside, and Huang Taigi no other intersection, I thank Huang Taigi will Looding from the roadside stalls of the add incense release, eat a safe and hygienic pancake; also hope Huang Taigi neither be "boost", also not be "stick kill", also not be investor "kill", but respect, follow the law of chain commerce, the current several stores safe, fast, Taste and so on to achieve stability, and continue to improve after the expansion of the customer, especially the fans pay for the price and even feelings.