On micro-blog marketing of small and medium-sized enterprises

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Although the microblogging information is only a short hundreds of words, but its impact on our lives and work is enormous. The rise of Weibo has epoch-making significance. Older people are used to getting news from radio, radio, flyers, and the generation of fathers, mainly from television and newspapers to get news, and, like our next generation, to get information mainly from the Internet. Weibo is now becoming an important source of access to life and political information for every Internet user.

Weibo is the product of a new era, the emergence of micro-blogging is a radical subversion of traditional media, after Weibo, you can focus on the people and things you want to care about, get the information that is most useful to you, and through Weibo, you can talk to anyone, no matter where or where they are, as long as the other person is willing to communicate with you, All this can be done. Weibo is not a one-way transmission of information, but a multi-directional, your fans can get you are with a private person on a topic of negotiation, if he is willing to, he can participate in your deliberations at any time.

Because the impact of micro-blog on our lives is very large, so, Enterprise Weibo network marketing is particularly important, here to summarize the functions of micro-blog marketing. Micro-Blog Marketing has: Brand communication, company dynamics, new product information release, customer service, establish customer relations, network PR, industry dynamic tracking and other functions, some successful enterprise micro-blog can even directly as an online sales tool, through micro-blog to achieve online sales. At present, most companies or celebrities have been the first to establish their own official microblogging, and access to the attention of many users, corporate micro-blog is also very active. Enterprise microblogging goals, the need to combine the enterprise's network marketing environment and in accordance with the actual application process of continuous adjustment and improvement, can pay attention to network brand, can also pay attention to customer service services, some may just as the enterprise dynamic or bulletin information release platform.

How to implement the Enterprise Weibo marketing:

The first step is to select a microblogging platform. Choosing an effective platform will directly affect the effect of microblogging marketing. For example, your microblogging site is not popular, then there is no marketing significance.

The second step is to construct the image of the enterprise. Through the improvement of micro-BO information, certification and so on, set up the authority of micro-blog information, to all your fans to convey a strong brand signal.

The third step, the release of microblogging information. This is a long-term and stable process, is a constant adherence to the process, but also your guarantee of continued active popularity of the magic weapon. If someone doesn't get the latest information from your microblog, who will volunteer to add you as a fan?

The fourth step is to interact with the fans. Weibo is an advanced application of SNS, and interaction is the most important. If only you send no information, and no netizens to participate, it is meaningless.

The fifth step, expand the impact of micro-blogging, increase the intensity of promotion. can be micro-Bo put the official website of enterprises, through e-mail, QQ, business cards, print, product packaging and other means, the enterprise microblogging site to tell more users.

Enterprise Micro-Blog Implementation of a number of methods, the above only examples of some common microblogging marketing methods. At the same time, I also welcome all of you like Weibo friends and I discuss. My microblog: http://t.qq.com/dengzhenhua,QQ78597201. This article in the A5 webmaster network starting, I hope to be in the actual microblogging marketing useful.