On the application of the form of group purchase in improving the user experience

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A previous article also mentioned some ways to reduce the bounce rate of web sites to improve the user experience (http://www.admin5.com/plus/view.php?aid=301521), all in order to retain users, before saying, The way to reduce the site bounce rate should be a lot more, today to introduce a kind of, that is to make full use of the form of group buying. Group buying in the physical shopping application of the more extensive, but also the current very popular online shopping way, by a lot of people in pursuit. Group buying is similar to the principle of "small profits but quick turnover", in a short period of time to gather a considerable number of end customers in the actual purchase behavior, improve the business sales performance. Users in the purchase of goods when access to more affordable prices and better service, for businesses, they gain a high interest in the return of the brand also formed a good word-of-mouth spread.

In terms of group buying activities, first, customers get a more affordable price, conducive to the actual purchase behavior, second, the business in the return of high profits also formed a good word-of-mouth spread. It can be said that for both sides, this way to achieve a win. And for the portal site promotion, we sell although not physical goods, but our goal is to take care of the interests of customers at the same time, a greater degree of access to high profits and form a good word-of-mouth spread. Since the purpose is the same, the method of group buying should not be the patent of the entity goods.

For Yan Zhao Talent Network site group purchase, the specific operations are as follows:

One, weekly Select a section, provide a free quota. For example, you can provide free 6-month membership, free publicity. The conditions for free access to the quota are:

1, successfully registered members of the Web site for more than a certain period of time, such as more than 60 days;

2, in a period of time the number of successful login sites;

3, from the registered members of the site generated;

Second, a weekly purchase discount price, this group can only for a section, can also be targeted at all sites;

Third, for this form of group buying, in order not to appear unnecessary disputes, we can add one, the final interpretation of the right to the site all;

The above mentioned, for the talent site group buying methods and specific practices. So how do we show group buying information?

Group Purchase information Display:

First, Yan Zhao Talent Network and various branches of the site to open a column to maximize the display of our activities information. When the customer login to our site, perhaps because of the purchase information such a stimulating point, so that it in a short time to make a decision to become our full membership, or perhaps waste such a customer;

Second, through the news media to release the purchase information, can achieve the maximum scope, deeper spread of the ultimate goal;

Third, in some shopping sites, such as Taobao, Alibaba registered shops, and then can continue to release the purchase information, the release of the time can be as far as possible to change the topic, as far as possible to the number of keywords, so that others use the search engine may also search us.

About the significance of the site group purchase:

First, for customers, there is a stimulating point in the site, can greatly improve the conversion rate of customers, contributing to a number of customers are not originally customers become our customers, and may be trained to become loyal customers;

Second, the recruitment site group buys, can effectively increase in the major search engines and media exposure rate, improve people's attention, so that can play a good word-of-mouth publicity effect;

Finally, the final deal of the purchase customers, a phased gift of some small gifts, so that can play a role in fuelling. Small gifts can be printed with a website logo t-shirt. In the end, it is to reduce the bounce rate of the site, improve the user experience.

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