On the classification and popularization of local portal site audience groups

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Local portals are on the rise in the Internet world, and portals of various places "you have sung my debut". Initially the provincial, municipal level of local portals gradually rise, development so far, local portal sites have been almost all over the country every county, and some township even launched its own portal. The local portal site not only covers a wide range, but also has a large number of development. And not to say that the provincial and municipal portals are lined up, a small county is already a "portal" flying. The high coincidence of service area and object is bound to cause the fierce competition of these websites. You are the "first", I am the "biggest", who want to be the eldest, who also defy!

As a local portal site, in the face of the harsh situation and fierce competition, how should the siege, out of a successful road? The most important point is to have a clear, rational, objective and accurate analysis of the local audiences. The author believes that the local portal site by the number of groups and the size of activity can be roughly divided into the following five categories:

1. Local City computer users. This group should be the most mainstream and core service object of local portal website. This group has the largest number of local audiences and the highest level of activity. Most of the services of the local portal are centered around them, so this group should be the focus of the local portal site. For this group, the most important is to highlight the site's supply and demand information service construction, explore a variety of ways to urge the immediacy of information and effectiveness. As the head of the local portal, you must buy a local newspaper every day, newspapers are the most important way to do it. In addition, in the city to carry out a variety of forms of cooperation is also necessary, such as various types of information intermediaries, local schools, supermarkets and so on, as well as in the city to do a good job in the Web site offline activities are local portal site promotion of the most

2, local internet cafes netizens. Internet cafes are one of the most densely populated areas of the local computer. A place often has a lot of internet cafes, each Internet café computer hundreds of. Local portals and Internet cafes cooperation is imperative, such as Internet cafes posters, computer wallpaper, mouse pad ads and other promotional methods abound, paved on a site and internet cafes mutually beneficial long-term cooperation road, is a local portal to win the strategy.

3. Local students studying abroad. Although this group is not local, the services provided by local portals do not seem to be theirs. But this group of Internet frequency is very high, the knowledge level is also relatively high. Their network view is very broad, sometimes the thing that interest to oneself can traced a problem, they are happy to spread, about the home of everything, they always relish. Local portals to enable them to see local things, especially local culture, to do enough on the local history, photography, video images and so on, is the local portal to win the hearts of this group of the king. In short, please do not ignore this group, they may be your site's Word-of-mouth source of communication.

4, local migrant workers overseas. Although migrant workers and scholars are in different places, but because of their environment and life experience differences, their feelings for the depth of the home is also different. The attachment of the migrant workers to the home is far more powerful than the scholar, so for the local portal site, migrant workers may be your site's most sticky, most loyal users. "The bustling city is not as quiet as the home village", how to create a warm "quiet village" for these wandering wanderer? It is important to focus on local news. Although some local supply and demand information is irrelevant to them, they will always be concerned about the changes in their hometown. Local news is their focus, so local portals do not feel the news is useless, but should increase the intensity of news dissemination, if possible, the local TV news to the form of video sent to the website.

5. Local rural computer users. The Web site in rural areas, especially the relatively backward areas, or a new thing. There are only a small number of households with computers in rural areas, and most farmers are almost uncivilized in their online consciousness. But for local portals, this is both a bottleneck and an opportunity. Who is the first to seize this territory, who is the king. In fact, the site in rural areas to promote greater potential. We have to admit the improvement of the quality of modern farmers, they gather together, no longer just east parents of the short nonsense, they also chat, comment on ancient theory today, they also began to see the importance of information. In fact, your value as a local portal is exactly where you find it. The rural information source is single, the dissemination lags behind, but the farmer's thirst for information is increasing, this is a contradiction. Local portals in rural areas of the lack of computer carriers, but have you ever thought of using newspapers to extend? In the bustling rural market, farmers get you a free and useful newspaper, how will it be a feeling of Thanksgiving? To believe that the rural universal computer in the near future. With the previous emotional accumulation of these newspapers, but also worry about your site no one to join in? In fact, many things are not impossible, but we do not do. As long as the heart to do, local portal in the countryside can also be a splendid sky!

Welcome friends who are interested in the local portal operation to communicate with me. My qq:39315215