On the current grassroots health site

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Now the internet for all walks of life have a piece of their own industry cake, and this cake is not a person or an organization can eat, but the industry tens of thousands of people eat. Internet friends know that for health care sites in a few years ago there are a lot of people started to start, at first it was a lot of physical hospitals through the internet to do promotional propaganda; Then there are some people who specialize in platform and do not do anything related to health care products or services, but rather do information services, Of course I belong to the latter.

It is widely known that the previous popular is specialized in Baidu and other search engines to do bidding promotion, but now there are two reasons for this way people are increasingly not using this way. First, these search engines for these promotional information to audit more stringent, of course, this is also in order to be responsible for the user; the second is to do a lot of people, the competition is big, the promotion cost of bidding also soared, also affected the promotion of cost-effective. Then is the popularity of SEO, a lot of people want to promote their own hospital on the Internet to recruit personnel to promote the network, and the demand for such talents is very high. This situation lasted for a while, but everything changed with the changing rules of the Internet. Perhaps the user's response, so that the search engine has to fight the kind of propaganda for the purpose of the content, instead of the balance in favor of some large authority of the website, the recent Baidu has a large classified information site all the results are empty, because that site contains a large number of medical and health information. For example, Baidu Health, 360 doctor and so on, and these platforms are for some public hospitals and some large websites, as for some grassroots health sites do not access.

Many people think that in the current situation, grassroots health sites do not have a foothold, because a variety of external movements of the symbol of the grassroots of these sites are very difficult to go. Grassroots do not have enough strength to create the value of the site and to vigorously promote, also can not get some platform recognition. But I think these people have overlooked an important question, that's what we'll find in these traffic entrances. Although many are occupied by the public hospitals or the big websites that we mentioned above, there are still a lot of positions that will appear at the grassroots sites, that is to say, although these websites are developing towards centralization, But this kind of website of these grassroots still has the opportunity. As for our health site in the current situation will go, I personally have the following views:

First, the Giants of the ecology is not perfect, there are opportunities, need to seize the opportunity. We can look at Baidu Health or 360 doctor, although the flow of priority, but are not very perfect system, we always remember that they are just a platform. These platforms are only bucket to the other traffic of these giants, meaning that the flow of such attention in the Internet will be imported into other small and medium sized sites. And we grass-roots health sites, that is, they have not really become a set of perfect system before efforts to do, when these ecological basic perfect, perhaps we have the same site on the platform of the qualification.

Second, accurate content, in the final analysis or content. We all know that the richness of the content of the site is a reflection of the value of a website, and for health-type sites is even more so. I have seen such a joke in some SEO community, and said that is from Baidu Lee's comments, we all know Baidu Lee is actually Baidu Webmaster platform official pronoun, also means authority; Of course, for that joke is not Baidu own people said, I do not know. Probably is with the grass-roots website said, said if you grassroots website can make the content to do good doctor that appearance, can help you to manually rank ascend up, and said that Baidu recommends these websites cannot find those private hospital advertisement, and the user complained that Baidu is own thing did not do well, Then Baidu is naturally not good rankings. The above jokes whether or not this is the case, but the truth is certainly correct, that is, the importance of the content. Since users want to come to such websites, certainly hope that the site has a wealth of content for their reference; Of course, it also explains the importance of the accuracy of the content, such as often those private hospitals are not qualified, so that the hospital published advertising information is likely to deceive users, will bring serious losses to users. Health is of particular importance to everyone, so the accuracy of information in such a website is very important, and our grassroots do this kind of web sites need to work on the details of these issues, so that we have the value of existence.

Third, launched to go, but more than simply do seo. Also highlighted in front of our grassroots health site How to do search optimization can not be in front of the line, because now the search engine in order to protect the interests of users began to our small station information in the first echelon of the search results outside, even if we spend a lot of energy to do search optimization is to occupy the second echelon of the position , it is very difficult to achieve this position only by searching for optimization. In addition to search optimization we have more options, such as social platforms. As we all know, some large-scale health sites are also developed from the small station, like capitalists have a process of accumulation. Before I began to do a few years before the site I have seen a lot of QQ space in the promotion of such sites, of course, I did not know that they are to promote their own and share the content. For example, people often share some small tools such as female physiological calculation, such tools, although very simple, but also attracted a lot of people into the corresponding health-related sites. Of course, we can not do the same thing now and then to hair, because there are more than our team to do better, do it will be more perfect. We need to make new things useful to users, and then use these things to help our website promotion; Do not worry about others to imitate, perhaps when they know we will have new things out, in fact, it boils down to innovate, in fact, this is to promote the emboldened.

I once saw one of the lecturers who gave an Internet training to entrepreneurs say: you all think you've missed the best chance to get into the Internet, but you've never missed it. For our grassroots webmaster do health site is also so, many people may complain that they have not been involved in a timely manner, and in the present difficult to have a foothold, do not know where their site to go, but I think that all lies in their own, rather than constantly complaining of regret, it is better to start moving step by step.

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