On the development of group buying website membership card

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In Group (group: 4310205 and we discussed a lot of first to write a little feeling, the general group buying site has its own membership card, this is no doubt. But the role of membership card and whether it should be charged is a more controversial place. Here is the first group purchase website to issue membership card benefits, expand the influence of the site, Play an advocacy role. This is all recognized, this is the site of a promotional film; is an extension of the Internet to reality, by virtue of membership card can enjoy some special treatment; Membership card can not be set by group buying time limit, with cards can be directly to consumption

But is it a charge? A lot of people are against it, but I am in favour of the charge. The cost of a card is very low, so people do not want to charge, want to be distributed as a leaflet free to users, and want to distribute the more the better, I hope this can play a good publicity effect.

But can it really have this effect? Cheap money card, like the street on the leaflets, you will cherish, even you will look more? A lot of people are probably going to rush in and apply for a few more. And if we charge a certain fee, just a little bit, like 10 dollars, Then at least members will cherish this card, if the card can be well linked to the site, the effect will be better, for example, with the card consumption points, members of the watch their own cards, and are happy to lend the card to others to spend. And those who don't have cards will want to apply for one. This also can play a certain threshold function, You can cut off some hot-baked people who don't buy cards. The important role of hairpin is quality rather than quantity.

Of course, when doing group buying activities, the site is free to distribute cards, because this is an activity, of course, there are reasons for free distribution, hehe, this can also make a preferential spot, to attract members to participate. When you make up your card, you must collect the "cost of the fee" Oh, hehe and also talked about a little, How to count the consumer behavior between the member and the merchant, my idea is to provide the merchant post machine, the member swipe card consumes, regarding this next article writes the special article discussion, everybody has what good idea, welcome discussion, buys the research community (www.lencity.cn) QQ: 68740319, welcome to discuss!