On the disadvantages of traditional small business websites

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Every history has its own historical process with its unique things and the development of the same thing, and now it belongs to the Internet is very mature and still in the rapid development of the historical stage, at the same time for many traditional enterprises is also its transformation and focus on the Internet. We don't know what the specific reasons for these small businesses are to get them into the Internet, but the general reason is very obvious, that is, reduce the cost of sales to improve overall efficiency.

Many traditional small business managers or bosses are not familiar with the internet, just heard that the Internet is a very magical thing, but also saw or heard about the Internet in the success of the legend, so that they can also be in the Internet to get their own piece of heaven and earth. But through small businesses do not want to and can not be in the Internet to form big storms, they just want to keep their own land is not divided, of course, want to expand their business, is very simple idea. As a result, it is unlikely that they will be able to add a dedicated person to the more than 10 or even fewer employees, which is a huge expense for them. So often spend a thousands of million dollars to find someone home to do, and then spend some money to do the promotion, but often because of this, so that the money spent out of the next, as if the investment seems to be the same. The reason is that I would like to talk about the traditional Small business web site Common drawbacks, it is these drawbacks to make it outweigh the gains.

First, the structure is unreasonable. The structure I'm talking about is not just the structure of the site, also contains a URL and other aspects of things, in fact, know that the site is now the establishment of the company to deal with these small business sites are basically a direct set of templates, so the things to do is a tedious, including the form of the URL is also particularly chaotic kind, which is not conducive to user experience, Also not conducive to SEO. You can see the largest promotion alliance in various regions of the agency to do small business site, will find that these sites are usually in the search engine's natural rankings in the performance is not particularly good. But do they not know what they can do to make the site friendly to themselves, then why the ranking of its Internet products in the front. I think it may be to fool the boss to pay for the bid, of course, this is only my personal conjecture, the other I do not want to jump to comment.

Second, the layout is tedious and messy. Many times we may have a feeling that we enter a lot of small enterprises in the corporate web site, there will be a very depressing feeling. One is that we have aesthetic fatigue, because many of the site companies are directly using the website to download templates to deal with, of course, they may not do so for those large orders. The second is the layout is very messy, I am here to say that one of the most typical, is a corporate web site has at least one more than a suspension of the menu, and like Baidu Business Bridge has three places, almost occupy the entire visual range of the Web page, you when the user blind, people want to contact you will not see it? Of course, in addition to the contact way redundant, There are a lot of things that you impose on yourself. In fact, we can think about it, people will not understand the value of information on the Web page to contact the purchase matter?

Third, the website style is old. Many sites have been done many years ago, and then has not been updated, the layout is still years ago, the use of technology is also the previous era. For today's users, their internet habits have followed the rhythm of the usual big web sites, and the form is clearly not too popular.

Four, the content is missing, the long-term does not update. Many small businesses start to do Web sites to show their businesses, understand their products and services to facilitate the production of transactions, but often only to have a website to do a website. People who are in their own company can update a lot of information that may be valuable to users, but they are not aware of it. In this way, even if you pay people to visit their website, it may be after a look at the closure of the page, resulting in a very high bounce rate.

Of course, some of the above is a traditional small business site The most common problems or drawbacks, but also before our own conveyor belt industry in the enterprise station problems; In fact, there are all aspects of the problem. I share the purpose of this article is also very simple, that is, so that we do not have a website to do a site, but need to do it attentively, not in front of visitors to show a variety of abuses, otherwise such a site has done is white!

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