On the economic play of the fans from the Phantom of the Tribe

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The charm of the family through micro-Bo Flash, the opener caused a lot of media attention. Since the success of millet, many businesses have entered the era of fans, whether selling fire or selling tofu, not a few fans are really sorry boss that face.

Speaking of which, I thought of tofu, tofu Xi Shi to the door of a station, not even to sell, with the sale of tofu, many people because close to see Xi Shi and buy tofu, so consumer behavior is no longer a simple shopping, because of tofu and buy tofu, tofu and Xi Shi established a relationship, Xi Shi added to the content of tofu in the store, added stories, increased popularity, increased the number of fans, increased the fixed consumer.

The so-called celebrity, if no fans of the economy are empty talk, celebrity deeds and works are the need for word-of-mouth transmission and purchase, otherwise celebrities how to become celebrities, celebrities how to live? This is the story today, the spread of events and the formation of fans is simpler, Using social communication tools such as Weibo to get a lot of fans with a few activities through some guidance can let the fans communicate with each other, let some fans participate in the product design and exchange, from this point, including product customization and the model of the public is a fan of the economy.

We can also look at two large taxi software, by means of saving money for users to attract users to use it, a person after the use of the discovery can really save money, will immediately tell the people around him, the message began to fission. Therefore, its central idea is also the fan manufacturing and Word-of-mouth communication, and even word-of-mouth communication does not need to rely on Weibo, because rental is in the O2O, drivers and passengers do not use the transmission tool, but they will use the mouth. Now the situation is first-line and second-tier cities have been the taxi subsidy has dropped to 5 yuan, the following cities have dropped to 3 yuan, but the taxi software fans are still in use.

Over the years people have been FEI 360 of the product, but 360 of the product still has a lot of people in use, cut enough fans, so a product to meet the needs of users, these users can become fans of products, can continue to pay for products.

Again, brand promotion is also a kind of fan economy, a good brand must have its positioning and connotation, consumer recognition brand, in fact, recognized the product image and brand value, consumers become brand fans, also willing to the brand consumption.

Even the sellers in the market sell the same things for good or bad, and the sellers are sure to have repeat customers, and these repeat customers are his fans. Similarly, a variety of stores also exist in this situation, for a long time, there will be their own fans, and those hundred years old shop and brand name shop more brands brought fans.

Now, fans have become the main consideration of the issue, and the actual role of the fan economy has surpassed people's imagination, or even simple to copy to the point where the success, Huawei imitation of the millet sales model, especially in the fan economy under the effort, Huawei also counted success.

China's four major mobile phone brands of Chinese cool, a lot of recent articles from the perspective of Zang comeback, it is obvious that this is the charm of the people's rapid public relations, the main theme is to improve the charm of the audience, the fact that this is effective, the Charm clan also has its own hundreds of thousands of fans, people call it kerosene, these kerosene is the basis of the charm of the fan economy.

Having said so much about the fan economy, how do you build a fan economy? First of all play the fan economy your product must have character, or your product like millet as low price, or your product has the quality of fans recognized, or your products with other peers do not have the idea.

Second, the fans of the economy to have a sense of mystery, like the hammer subsystem has not yet launched a considerable fan, like carving ye not open the beef brisket to attract the public and the media eyeball, the stars were once to accept the carving of the invitation to eat and feel honored.

Third, to play the fan economy, we must choose the appropriate means of communication and good dissemination of the topic. There are many social tools, but not every one, such as micro-letters currently hold more than 600 million users, but the privacy of micro-trust is not suitable for rapid information fission, interaction between participants and the official micro-letter interaction other people can not see. Of course, you can also choose some micro-letter Big V to help you publicize, just a few times before the micro-letter letter of the big V blocked events are disturbing, Tencent shop bullying, it is difficult to say what will happen after.

What tools do you use to make a fan economy? I am in favor of using micro-blog, do not consider which micro-blog, because the domestic Internet micro-blog has become a synonym for Sina Weibo, of course, has become the corporate branding and product activities Standard, is the Internet fans to build the preferred tool, And Sina Weibo's powder service function is similar to other public platform, can send a mass message to fans through the fan service platform, can reduce the promotion cost.

The point to note is that when you choose to use microblogs, you need to juggle tools such as social logging, social sharing, and social commentary, so that the climate of your users ' visits to your site will be able to share a lot of information on Weibo and interact with other fans.

Limited to space, say this, my micro-credit jiwei1122, micro-letter number Mcjave, welcome to add, to explore related topics.