On the factors that affect the PV flow of the Enterprise station page

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Hello everyone, I am a long-term Enterprise station optimization SEO people, now more and more entrepreneurs lost confidence in SEO, on the one hand, the reason is to misunderstand the real meaning of SEO, in addition to the reason is a lot of people exaggerated the effect of SEO. Many enterprises station has no conversion rate of flow, PV flow is also very small, the page jump rate is high, these are the site user experience poor performance, so SEO has become ineffective. In fact, want to operate a business station is not easy, although the enterprise station is a small site, but also need planning, on how to enhance the Enterprise station page PV flow, we have any good ideas and suggestions? Enterprise Station is not no flow so simple, more important is low conversion rate, high bounce rate, The factors that affect the PV flow of the page are as follows: three.

First: The page design of the slot cake

Enterprise Station page Design can be said to be very bad, similar template too much, especially the same industry site, often can see the long exact same site, just change a corporate logo on the line. This and small and medium-sized enterprises to the importance of the site, of course, a lot of small and medium-sized enterprises to the understanding of the site is also more one-sided, perhaps the phenomenon of the bandwagon, see others have a website, they also want to surf the Internet. Page design is not only related to the user experience of the whole station, at the same time, good page design also played a role in marketing, for example, a beautiful page design, product display fashion Enterprise station, such a site will certainly attract visitors ' eyeballs. Because the site itself gives visitors a kind of beauty enjoyment, I often go to see those cool stations, many design details worthy of our learning. Many enterprises stand in the page design is so-so, and do not know the primary and secondary points, the enterprise station most want to highlight is the product and corporate brand, so to the two aspects of the content to show to the user, as for those articles such as corporate news are secondary things.

Second: unattractive content

What kind of content can attract visitors? Enterprise Station in addition to the product is the information class articles, of course, users are most concerned about products, as well as product use considerations, many products need tutorial class content. The entire station PV flow basically concentrates in the product page, these pages have the product picture and the product description, some enterprise station picture is not clear, the description information is incomplete, this certainly will affect the visitor's stay time, moreover may display some same type, or the same price product on each product page, This also can increase the whole station page PV flow. In fact, the same industry enterprises stand very much, the product is basically the same, then want to set aside users will have to introduce new, such as: the product page to add products to use the tutorial video, so that users can better understand the product. Or use vivid words to describe the product, do not have a strong professional description of the text, after all, many users can not understand.

Third: lack of design and packaging of products or services

Enterprises are involved in the industry is too much, products or services need to design and packaging, to the wedding-type enterprise Station For example, this industry provides services, and those exquisite wedding photos can also be seen as a product. For this kind of enterprise site should be from what aspects of packaging their own services? First, the wedding category of the company generally targeted customers are local, customer resources are relatively limited, then how to attract more customers to choose you, you can provide users with some concessions. For example, let the user recommend to his relatives and friends, if it is recommended to enjoy the discount. In fact, the same service or product packaging is not the same, often can attract consumers, to analyze the psychology of consumers, design and planning their own products, add more marketing points, so put on the site will be more attractive to users, of course, can greatly increase the PV flow of the page.

Increase the business station PV flow is the means, but not the purpose, sell the product is the ultimate goal, SEO has no significance lies in whether the flow into orders, but this is not SEO can be completely done. Enterprise Station also need continuous improvement, change their thinking, from the user's psychology to analyze the use of the site, the network marketing and traditional marketing combined, so as to achieve better marketing results, to bring real benefits for enterprises.

Article Source: http://www.55660.com/original release A5 reprint please respect the copyright reserved address