On the problems needing attention in website revision from the angle of SEO

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Many sites at the beginning of the design did not take into account the site optimization, in the run for a period of time to find no traffic or included very little, think of the revision. In fact, the site in the first before the construction to consider is SEO, in terms of structure, URL and directory and other aspects as far as possible to consider the search engine. But many users build the site only by the interest, which will affect the future promotion of the site. But the reality of the situation is often more complex, so the site's revision has occurred, today this article and you talk about the focus is from the point of view of SEO from the perspective of the site needs to pay attention to the problem, as far as possible to minimize the loss. Web site revision will affect the user, but also affect the search engine, so this article from five aspects to discuss.

Can not change as far as possible do not change: This question first and everyone elaborated under, is not to the last resort, the site should not be redesigned. If there is no serious error, then please do not arbitrarily to the site "axe", do not see other people's website so designed on a large amount of traffic, they also want to imitate. Other people's website popularity is a result of a lot of reasons, not what you see on the surface. If our rankings are included in the premise of a fair, do not change a large area, you can make local optimization. If there is a not too bad in the case of redesign, then often will not achieve the desired effect, but also may lead to your site scrapped.

URL do not change: the site changes when the directory name and filename do not change, because the directory name involved in the URL, and the URL is someone else to enter our site, but also the search engine crawl the only address, if the URL has been changed, it will lead to all the previous efforts in vain, but also give the domain name a certain penalty. If we add new columns, then on the original basis of the increase, the overall principle of attention should be increased only, it is best not to modify or delete.

Moderate improvement: If you want to increase the column or the corresponding channel content, then pay attention to control speed, can not increase a lot, so that the search engine will think you are the new station, will be a cycle of review. Through the summary found that the search engine requirements for the site is very harsh, sometimes only we do not pay attention to a detail can lead to the site or snapshot stop.

Control optimization Progress: Some sites may not pay attention to the optimization of this aspect, but found traffic is very small, suddenly realized that SEO is very helpful to keyword ranking. May be the site to carry out a comprehensive SEO optimization, or even every page for SEO, such as the most common is to optimize all the keywords, plus black bold, or the accumulation of keywords in the Web page, in short, to optimize the scope of the adjustment, so often counterproductive.

Finally to do 301: The first thing to think of Web site revision is the word is 301 permanent jump, here refers to the URL changes in the case, should be the old URL all to do a new URL. Because the search engine crawls a Web page requires a period of time, so the old page will also exist in its database for a very long period. These URLs will also appear in the search results for a long time, do 301 can automatically jump to the new page address, users and search engines are more friendly, and another 301 can also pass the weight of the page.

The above mentioned five points is I think the revision of the site more important aspects, the overall grasp of these five aspects can solve most of the problems. But the revision will definitely have an impact on the site, write to the end or that sentence, it is best not to change, many sites are not the revision can solve the problem, if your SEO strategy or promotion is not appropriate, even if the site is revised, may also appear the same problem. Therefore, when encountering problems should be the first calm analysis of what is the cause of the real confirmed after the revision is not too late. In addition, although 301 can pass the weight of the website, but also do not rule out some of the exception of the website, because I have seen do 3,011 years after the phenomenon of still not passing weight.

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