On the selection and analysis of key words

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Keywords on the network marketing and the importance of SEO is self-evident, "grandson of the attack," said: "The enemy, win, is to emphasize" confidant "and" know that ", the need for policymakers in the war, to carry out a careful plan, to" know each other "and the victorious. We seoer do website optimization is also like this, The early analysis of keyword determination is critical. SEO process often need to study competitor website, only in this way can truly do seo. When implementing SEO projects, it is very important to analyze the competitor correctly.

The basic idea of keyword selection

The basic choice of key words: 1 is to choose the key words of their own strength, 2 is not to choose the key words too low flow. First of all to understand the industry overview, search industry, the main keyword, search results of the first 3 pages of the site can basically explain the industry summary. For example: Webmaster this keyword row Top 50 are basically very professional site, and most of the main domain name, such as Admin5,chinaz.

In the Industry keyword search results in the first 10 sites, how many have done the bidding rankings, how many are the industry station? If the bidding site and industry stations are mostly, then the key words business value is strong; from these aspects, you can generally grasp the industry profile. Search Industry main keyword, Click on the search results at the bottom of the first page of more relevant search. From here get the collection of industry keywords, do the appropriate screening. Choose your own from the Industry keyword collection. including: keyword relevance, keyword search volume, keyword business value.

Number of search results and popularity

In the keyword analysis should also pay attention to a number of factors, the first to see in Google, Baidu input box to enter the target keyword, search engine returned the number of results, the number of return, the greater the degree of competition is relatively large; conversely, the smaller the number of returns, the less competitive degree.

In general, the search engine returns the number of results and keyword competition compared to the following: search results less than 500,000: the less competitive; The home page is easy to achieve. Search results 501 million: moderate to small; search results 1.003 billion: medium; Search results 3.005 billion: of a medium bias; it takes a lot of time and energy to line up. Search results above 5 million: belong to the high difficulty word.

The analysis of the keyword competition degree

Here's one of the tips to recommend everyone: is according to the page title contains the target keyword the number of pages to determine the keyword competition intensity, in the title appears the keyword is our real competitor, the return result more then the intensity is bigger. Query syntax: intitle: target keyword. For example, intitle: Lawyer Service Baidu return the number of results is 87W, Google returned to 146W, and the direct use of keyword search the number of differences is far, Google returned 4.53 million, Baidu 7.03 million.

The second to see whether the keyword Results page has a station, the name of stations, Baidu product station. For example, if a keyword ranked in the first few stations of the search engine home is Sina, Baidu, Qq,tom and other big stations, or is the industry name station, or Baidu know, Baidu picture station, Baidu News station, the word competition is also not small , it takes a lot of effort to maintain it. If there are many major stations ahead, the weight of the high standing in front, you go to promote the words, the resistance is also very large. Because these stations weight is high, the initial station is really difficult to surpass.

Keywords Business value analysis

The key words are different relative to his business value is also different, even the same length, the same meaning, but also will lead to a decline in conversion. For example, to do a steel talent network, the key words for the steel professional, search "steel professional" users are often peer analysis, not steel majors or companies to recruit jobs, Then how to do, we need to stand in the customer's perspective to think, if you are a customer, you have the recruitment needs of what words you will search, you want to make your site rankings, you want to promote your site, then you will search what? It is clear that the word "iron and steel talent" comes out. Compared with the steel profession, the meaning is not very big, But the 2-word business value is too different.

This article by the Chinese Iron and steel Talent Network fat Original, starting a5,http://steel.baidajob.com reproduced please specify the source!