On the way of search engine marketing in private hospital

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Private Hospital Network Marketing, choose Search Engine marketing is the inevitable way, many private hospitals marketing strategy is to take effect quickly, high returns; then search engine marketing will become the first choice of hospital network marketing, and in contrast to other forms of advertising, search engine marketing low cost input, No private hospital will give up this fragrant steamed. Today, the search engine marketing in private hospitals is becoming more and more intense, and the network environment is becoming more and more complicated, especially after the comprehensive development of Baidu Phoenix Nest plan, how to develop the search engine marketing in private hospital? The author discusses several points about how to carry out search engine marketing more effectively in private hospitals.

First, do a good job search engine optimization is necessary

The natural ranking of the search engine optimization of hospital website is the inevitable measure of the long-term benefit of the hospital network marketing, and the search engine optimization of the hospital website has been listed several suggestions:

1, the formulation of a large number of performance of medical services, we do search engine optimization goal is to reflect the core of our service keyword to get a good ranking, but also in order to have a large number of long tail keyword can bring traffic. And as a medical service industry, just obscure long tail keyword is more likely to be targeted customers search. So we need to constantly develop new long tail keywords to participate in search engine optimization.

2, daily timely update false original articles, medical industry articles are the same, false original article is an effective way to edit the article, usually in an original text after effective processing, the same can get the recognition of search engines, while appropriate to write some original articles, to ensure that the content of the site is fresh and rich.

3, the use of free information distribution platform to obtain a large number of outside the chain, the medical industry's advertising information is essential, in the release of ads at the same time with links, so that the site domain name to obtain a large number of outside the chain, Baidu relatively more emphasis on the number of links.

4. Private hospital sites with each other, exchange links, suggest private hospitals make full use of medical Web site Alliance, medical website QQ Group and other platforms, with the same industry hospital website Exchange links, access to links with the theme of the site, Google on the relevant categories of the friend chain has a relatively high rating.

Second, participate in search engine bidding is the competition to break through the need

Search engine Bidding is a private hospital network marketing in the largest cost, the most expensive in Baidu bidding those keywords are related to medical, the author of the most expensive "painless people" and other words in some areas of the unit price reached more than 60 yuan. In the fierce competition in the medical industry, bidding is a good way to break through the network marketing, private hospitals are mostly not bad money, do bidding to do well, to achieve a shoo-in. At present, Baidu Phoenix Nest/Google AdWords bidding for private hospital qualification audit more and more stringent, and shielding a lot of key words can not participate in bidding, this to private hospitals to make more difficult bidding, such as: sexually transmitted diseases, hepatitis B and other words can not participate in the bidding, in Google AdWords can not appear in the Individuals to the private hospital to participate in the bidding proposals for the following.

1, the accuracy and effectiveness of the keyword determines the site traffic and conversion rate, through effective keyword analysis and excavation, the hospital can decide which words as the main push keywords those words as the auxiliary long Tail keyword, the first focus on the key and their service related, second, pay attention to the keyword search volume.

2, according to my experience, ranking must strive for the left of the top three, internet users of the search habits of the general right of the ads are no one, whether Baidu, or Google, left the first three is a gold throne, the competition is very fierce, for private hospitals, can be based on their own budget, to fight for the top three plan.

3, the auction page should focus on conversion rate, different kinds of disease with different bidding page, different keywords to link to different pages. Bidding page design to the hospital's special services and the latest activities displayed, while the hospital customer service to follow up.

Three, multi-channel search engine combination, resonance produces high efficiency

Many private hospitals only pay attention to Baidu, ignoring the other search engines, the current Baidu search engine in Chinese search field occupies more than 60% of the share, but there are 40% of the share by other major search engines occupy, Google search users are relatively high quality, Tencent search nearly two years of rapid development, Yahoo Search auction is cheaper, These are their advantages. So we private hospitals in either SEO or search engine bidding should be considered to make full use of a variety of search engine games, through multi-channel search engine combination, to achieve the best results.

In Search engine marketing (SEM), Changsha Fang Tai Hospital (www.ft120.com) achieved relatively good results, SEO natural rankings bring a lot of traffic and consulting volume, Baidu, Google bid to make the effect of a higher level. I hope to give you the private hospital network marketing workers to improve a point of reference, but also hope that we can fully and effectively use the search engine, to the private hospital marketing to bring the greatest help.

Welcome to the author's blog: http://blog.sina.com.cn/hui348376552