One months of apprenticeship to summarize the five aspects of the operation of the website

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Learning SEO optimization Nearly one months, in this one months time, they learn a lot of things. When the true meaning of school to go into the belly is still very little, learning SEO many places need to be done through practice, the day before yesterday, the master also gave me the task assigned. Asked me to reapply for a site, independent to do optimization. But in any case, this one-month overall say can be summed up from five big aspects.

One, basic common sense

Basic common sense includes a lot of, such as page title tag, link, website structure and so on, these simple knowledge have been fixed for a long time.

1. Domain Name and space

At the beginning of the time I was not very understanding of the main meaning of the domain name, did not think a good domain name can give their future site to bring a different meaning, but that the domain name is a link to the site's address, any line. Now I know that the domain name for the site as a whole is very important, because a good domain name can give my site a lot of traffic and visibility, so in the future Domain name choice, will know to short easy to remember as the principle to choose.

There is a bit about the choice of host space, the teacher in class when the user experience of the problem, I have seen in the Lou blog on this knowledge, and now the space to choose some good space business, because the speed of access is only our site's user experience began. Before I used the space of the United States and Hong Kong, after I used some time to find that the opening of Hong Kong space is much faster than the United States space, these spaces and the same level of domestic. Therefore, I will choose the domestic space when the conditions permit. The size of the space problem generally 100m can, but must conform to the previous principles, stable and fast.

2. Website planning

I do not refer to the planning of the complete site planning, because too complete planning issues I do not understand a lot. What I call planning is the basic idea before doing a website. To think of a good site for the user base, no matter what kind of site, the first step to understand is the site's user positioning. To be clear about the site is how the site, suitable for the user groups to watch, has a clear customer base is built on the basis of the premise. Before I built a few stations, the basic is to build a local station. But now also very few people will do Sina Sohu such all-inclusive website, because these websites face the crowd too broad, does not have the very strong background foundation, basically does not have the possibility of success. Because it is difficult to meet the needs of so many people, or to meet a part of the needs of the people to do better. But at present in our Jiangxi province, there are not a few decent local websites. So I would like to take this as a breakthrough in the local construction of Jiangxi brand local portal station.

Second, the keyword part

What is a keyword? The key word is the phrase that we think the average Internet user might type in search engine to get some information. The purpose of the site is to set the keyword is to hope that the Internet users through the search engine input keywords can find our website as soon as possible. Keyword is also we do the core of optimization, the appropriate keyword, can bring a lot of traffic. I used to see what keywords hot on their own site to add what keyword, the last one also did not row up, so, I choose the key words in the future, we must choose with their own site content related keywords, around this keyword to do site content, you can use Baidu Index to view the keyword search rate. Choose a good keyword also need to consider the keyword in the Web page distribution density and so on

1. Keywords in the title

< title > This is the most important place to place keywords. Title of the key words to be short, up to 6-7 words (recommended to do only 3 precision words), want to optimize the keyword to rely on the front.

2. Keywords in the URL

The keywords in the URL I am not very clear whether there is a role, but I read in many people's blog when there is a knowledge of this, but my personal understanding, I think the URL in the keyword should be targeted at individual sites. Like what English website ah, I do this place of Chinese website should not be appropriate, because our Chinese website URL is generally not included in Chinese keywords.

3. The density of the key words

Keyword density needs to pass our detection, this detection method, before in the master's blog has seen, on the keyword density algorithm of the article, at first still do not understand. The teacher understood the problem after teaching phonetics. There are many query density tools on the Web, but the results for each query are different. Through the query density tool to query will only let us more, so basically I have to calculate the density by myself, generally speaking 3-7% is the best, 1–2% is too little. If more than 10% is a bit dangerous, may be the search engine that is cheating, so be careful. And if the keyword density is greater than 10%, it may also be considered a spam keyword, such will likely lead to be punished by the search engine.

4. Keywords in Web description

The web description is to tell the search engine and the visitors what our site is mainly about. Generally up to 150 words. The keywords in the description are also important to help us improve our ranking in search engines.

The following figure:

Third, the knowledge of the link

I know that links to the ranking is also a certain advantage, in doing the connection to and their own site content related to the exchange of sites, rather than casually buy some. The external chain of the website is also an important part, because the more links the other websites have to our website, the more traffic we will get. More importantly, the more external links to our website, the more important the search engine thinks it is, which gives us a higher ranking. Therefore, the future will have to spend more energy to do with others to do exchange links, and now my site outside the chain is too few.

Iv. Maintenance and update of website content

Learning articles and Soft wen, it is best to write original, because search engines are like original content, you can add some meaningful valuable articles, not only search engines like to our site users also like original content. So, do the content of the site, as far as possible to make the content as original or false original, such as: Modify the title of the article, the content of the article slightly changed, the search engine is considered to be our original article, rather than blindly copy and paste. When updating an article, it is helpful to add a keyword to the keyword and connect some keywords to your current web page.

Five, understand how search engines crawl Web pages and how to index Web pages

In the teacher introduced by the Tong of the book also learned how to crawl the Web page knowledge, know some of the basic principles of search engines, the difference between search engines, how to search the robot to work, search engine how to sort the search results and so on. Although the study is not very proficient, but the brain has the basic concept. Although there are thousands of search engines, but the Web site traffic to determine the role of a few. Mainly Baidu, Google, Sohu and so on. Different search engines on the page crawl and indexing, sorting rules are not the same. So the next step I want to learn more about the relationship between the various search engines. More understanding of them, for me in the future is also a key role in optimization.