Online education also play to join? Hua Figure studious test water chain operation

Editor's note: Joining is the early education commonly used business model, the early period can quickly open the market, but the brand management and management standards have also put forward higher requirements. Hua map of its studious education school, is groping to join the model, "Beijing Business newspaper," reporter Li Lixun did a report, a lot of knowledge of the network has been excerpts: as the founding members of the education team, Xiao Pine and Cypress undertook the main operation and management of studious education, as deputy general manager. "Hua map do online education is a business, new Oriental, learn and think, etc. still in the original field, had to face the embarrassment of both hands and Bo." Studious education network into a completely unfamiliar field, justice, architecture and so on, we are not good at the original. "Shosonber said. Studious education was established in the end of 2011, the following February officially launched. "Before this, Hua figure has already had the Hua Figure school, the Hua Figure Teacher School School These two subdivision domain platform, but more just sells the courseware, Yi Dinghong chairman ponders, the Hua chart can not make a completely different from the online school on-line education platform?" I and Hua Map School general manager Li Pingyu Planning for two years, and then have a studious education model. "Shosonber said. "You can put it to the BoE than do the field of education. Taobao's biggest advantage is to solve the problem of credit, and Beijing east to solve the standardization problem. Xiao Pine said that learning education hope to learn from the Beijing-east on the quality and brand of strict control mode, to create a high-quality, standardized network teaching platform. Before doing a good job in education, Hua Figure School has counted such a group of data: each to obtain an independent IP, the cost of 0.4 yuan, to obtain a single business, marketing costs is 160 yuan, the entire direct cost is 400 yuan, and the student base to reach tens of thousands of talents have this cost structure. "Online education on the surface is low-cost entrepreneurship, actually burning the money is quite serious." According to Shosonber revealed, studious education has invested tens of millions of yuan. "Studious education is trying a new online education business model, that is, to join the regional agents, and each affiliate network must have more than 150 square meters of physical stores." Now there are 32 franchise outlets, and some have begun to profit, but we plan to develop to more than 200, covering the major cities. "It sounds a little uncanny," Shaw Pines further explained, this is actually a kind of mixed learning mode, "the role of the network to join the main two, first, the promotion of our online courses, I believe that there is a physical store, the trust of consumers will be higher; second, in the local organization of some experiential teaching, such as the conduct of the model test, To make up for the lack of online education ". So how do franchisees make money? Shosonber said, by dividing. "If the region has students to buy courses or learning cards, whether in the outlets to buy or in a studious education to buy, we are and franchisee 55 divided." In addition, franchisees can also use physical stores to sell more entities and network products. "In this way, our risk is shared, learning education needs to do, one is to strengthen management, and second, focus on improving the quality of the curriculum." "Xiao Pine said, Hua Group has put the development of studious education up to the strategic level, in addition to continuing to inject funds, venture capital will be introduced in the future. Hua Figure studious mode of joining (Multi-Knowledge Network map)