Online Education Analysis: 91 Foreign teachers why not speak English?

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First, 91 foreign teachers of oral product positioning problems

91 Foreign teachers started one-on-one English and American foreign teacher product positioning should be more high-end crowd, but this product was a mistake at first, because the price of 91 foreign teachers and offline education courses than no advantage (one-to-one, Anglo-American foreign teacher 387 yuan/hour), the same price under the online can also enjoy one-on-one English and American foreign teacher classroom, Even in the VIP class, offline classroom effects are much better than online video teaching, besides, we can also know the friends who have a class together, have this price, the place that the offline study must be in the city center of a big market, after the class to eat a meal, drink a coffee what, think all very good, so the same price, Consumers will certainly prefer a better environment, a socially-organized offline classroom, there are 91 foreign teachers of a British and American foreign language A level of starting price is 6990 yuan, 24 classes (45 minutes per class), for this starting price for ordinary consumers too high, even offline, not half an hour or more face-to-face sales consulting, It is difficult for students to decide to buy, not to mention online, of course, not to exclude some irrational consumers may buy.

Now the 91 foreign teachers have launched the British and American foreign teachers or non-British foreign teachers dual option, this decision still can not change the plight of 91 of foreign teachers, the students have seen 91 foreign teachers are British and American foreign teachers feel quite recognized, but think the price is very expensive may give up, when the introduction of a low-cost non-British and American foreign teachers, students will buy it? I can't see, this is like a person likes iphone5s mobile phone, this cell phone is assumed to be 6990 pieces, feel expensive can't afford, when Apple rolled out a piece of 1880 piece of cock silk iphone, do you think this person will buy? He likes iphone5s, Dick Silk iphone not only can not give him have iphone5s vanity and pleasure, but feel that he took the iphone cock silk machine really became cock Silk, who would like to write on his face on the two words of Dick?

Second, 91 foreign teacher marketing is too weak

Now long past the wine is not afraid of the deep Alley era, and 91 foreign teachers are online education, but the most basic network propaganda has not done, for the moment do not say some people feel praised the network to promote means, 91 foreign teachers of the official micro-blog, micro-letter, almost no movement, compared to, 51talk this convenient to do better, at least people have been trying to do network promotion, Weibo has let some English big V help turn, before the micro-letter and the Philippine Foreign teacher online answer, Baidu has to buy keywords, as long as Baidu search "91 foreign teachers" appear are "51talk", the major forums have 51talk ads, So in everyone's opinion, 51talk has been making all kinds of noises to the outside world, at least this kind of sound will make the wind happy, this is not the news that just finished B round tens of millions of dollars in financing, make no money first, do not say, at least do, VCs willing to give money, more money, and can endure a period of time, But 51talk15 yuan each class of low price model to want to profit do not know to wait until donkey, also, the low price of the Philippine foreign Teacher teaching quality will make consumers satisfied?

Third, online education of the foreign teaching level is uneven, can not guarantee the teaching effect

I started as a teacher of spoken English from freshman year, and seven years before the foreign teachers of the university's part-time institutions I feel that not a qualified, after graduation in the new Oriental to do the oral project, we also recruit a lot of foreign teachers, now leave these foreign teachers, really after repeated selection, all kinds of training, are not up to the students 100% satisfaction, Sometimes also receive complaints, find a foreigner is very easy, but want to recruit to the responsibility and professional degree are enough to teach, this is really a can meet and not ask.

For offline recruiting and training for foreign teachers is so difficult, not to mention the quality of the foreign teaching of online instruction. 91 The greater the demand for foreign teachers (this one applies to all online education), this problem will be more obvious, of course, these can be through some system to improve, but it is difficult, so do not solve this problem, 91 foreign teachers can not do, no teaching quality will not form Word-of-mouth, Internet age, no word-of-mouth, There is no future.

Four, online education between teachers and students too low viscosity, it is difficult to produce two of times consumption

For online teaching, the video teaching itself will reduce the teacher's gas field, students ' sense of participation and interaction will not be inferior to the offline classroom. Once a week in the online teaching video, students feel like watching a foreign film, although the film is a very high participation in the film, but after reading, the students will not be able to communicate further with the teacher, because in order to prevent foreign teachers and students to reach a private agreement, the foreign teacher should not allow students to leave other contact. As a result, the viscosity of students and teachers is greatly reduced, and education and training product renewal, very important factor is this viscosity, then the advantages of the line teaching out, whether one-on-one or a couple more, after class, the teacher can through micro bo, micro-letter group, Friends Circle and other ways to maintain real-time interaction with the students, Coupled with the Learning Manager's curriculum and services, a good training of customer viscosity, the likelihood of a renewal will be much greater. And for online teaching, it is very difficult to generate a renewal, of course, for the offline teaching is also very difficult to renew the fee, the oral renewal will be more easily, I think the viscosity is also a very important reason, and then for the oral English learners, the role of foreign teachers is not so big. No renewal means that the vast majority of students are recruited by new recruits, and the cost of recruiting new is several times the conversion of the old students.

Learning itself is a painful thing, online teaching is obviously more boring

Online education in the 2013 is to subvert the voice of offline teaching, my inner voice is: "I do not believe!"

This is obviously a number of online education hype up the concept, so that VCs like crazy start "crazy", these online education, the real profit of the few? How many will be profitable in the next three years?

For the study of this thing, itself is very painful, if online teaching can not solve the entertainment, pure only learning things, for now students, the attraction is not enough, the best can also add social elements, the future I think can do a good online education, must be a learning, entertainment, social learning platform as a whole, and must continue to upgrade the update, because now the students for one thing is too easy to feel boring, who can make these three points well, who can be proud of the online education industry. And now no one of the most important of the study to do well, how to talk about subversion? I've heard a lot of people say that 2013 is the year of online education, I quite agree with this view, but the parents, don't forget, 1949, the People's Republic of China was founded, which is the annual How long has it been since the Chinese people got out of poverty and fed?

Online education, I am currently most optimistic about the good future, because they have a good network of genes, now offline business is also doing a good job, investment in the network, the acquisition of postgraduate school nets, these layouts are very good, and I still believe that the new Oriental in the future of online education will occupy a huge share of the new Oriental although the network gene almost, but teaching quality , the social aspect is very advantageous.