Online education Xuhuo: Capital chasing users cold to the white-hot hidden worries

The seemingly seductive online education market is still in the market for nurturing, and the rush of capital is more of a subjective stretch of the pie. Mr White, who works for a pharmaceutical company in Beijing, found that on the subway on his way to work on the road, there were advertisements in the stairwell on the doorstep of Yao Ming's vipabc, an English-language training agency that did not need to go out to class and have a flexible and free time. Let's always want to learn English but suffer from no time he can't help but move heart. VIPABC's parent company, TutorGroup, received a $100 million trillion round of funding from Alibaba, Temasek and Qiming in February this year, and plans to use the financing to further accelerate its operations in Asia and expand the Americas market. This is also the domestic online education sector to date the largest financing. In fact, the online education market since 2013 has ushered in a frenzy of capital inflows, and 2014 is known as the Internet for the education industry, the most concentrated on the year of subversion. Baidu, Ali, Tencent and other internet giants are frequent movements, have laid out online education field. These "schools on the Cloud", which seem to be popping up overnight, are hitting traditional educational institutions. Yet this seemingly seductive market is not as good as investors and layout makers think. As the online education is still in the financial intervention stage, in fact, the user's acceptance of the degree is not too high. Coupled with the fact that many online educational institutions only use simple videos and even audio to fill the façade, course homogeneity, lack of interactivity, and learning effects are not obvious enough, online education does not seem to impress more potential educational targets. Online education seems to be going through a period of difficult exploration and market incubation. The development of Internet companies and traditional education companies, the continuous combination of online education, will become a trend in the field of on-line education in the future. User cold The growth of American online education has become an important factor to stimulate the development of online education in China. A template is online education quotient Lynda, the Fulin was established in 1995, continuous profit 15, 2012 revenue scale of 100 million U.S. dollars, 2013 financing 103 million U.S. dollars. Another model of online education is Coursera, founded by two computer science professors at Stanford University, Andrew Enge (andrewng) and Daphne Kohler (Daphnekoller), to offer free online public courses on the Internet, in collaboration with the world's leading universities. In 2013, the online education platform received 43 million of dollars in funding, including the big Henyuri Mirna in Russia, a tycoon who had invested in Facebook, Beijing and east. As early as 2007 and 2008, Foreign language training in Japan and South Korea has begun to penetrate offline, and the concept of online learning has gradually taken root. In China, the time node for online education broke down a few years. This so-called "eruption" seems to be just the "Xuhuo" of capital chasing. In the 2012, there are not many online education companies that can be found on the internet, such asTobago, ability Sky, pass class, YY, Nineth classroom, Micro class net, NetEase Cloud class, 101 school, etc. The online educational institutions that have sprung up since 2013 not only cover all ages from infant, K12, university, vocational training to old age education, but are covered by comprehensive courses, industry courses and even a subdivision that seems to have sprung up overnight. After the electronic business, catering, finance was infiltrated by the Internet, online education in the 2013 also ushered in the bat big men's heel, and led to a wave of capital into the frenzy. Baidu has launched Baidu Education, Alibaba launched a classmate Taobao, Tencent launched the QQ education. While laying out the online education platform, these companies are also actively investing: Baidu has invested in the network, Alibaba led online education group TutorGroup, Millet mobile phone joint YY voice investment 1 billion Subversion online education market pattern, and offering "free" big recruit, old educational institutions, new Oriental also unwilling to be outdone, An independent online education subsidiary is set up, and the company will operate independently to accept external financing and even to be listed separately. The hot online education has also attracted a group of seemingly unrelated enterprises or institutions. This is the quasi listed company Xinhua. According to the prospectus provided by Xinhua, the proposed fund is about 1.5 billion yuan for cloud platform construction and large data analysis, which will invest 100 million yuan in online education. Dr. Peng, Helen piano, ZTE Group, Dalian Holding, Xi ' an diet has also plunged into online education. A variety of online educational institutions are not only on the Internet, but also on the living room. At the end of 2013, the network launched its own TV version of the client, through the millet TV, video tv App Store and a number of Third-party TV application stores, quickly covering the millet TV, music TV and Philips, Haier and other traditional TV manufacturers, including most of the TV brands. Baidu at that time is a fancy smart living room audience more than 1 billion people, more than one times the big market, investment in the network. Data show that in 2013, an average of 2.6 new online education institutions every day, the annual new online education institutions nearly thousands. Last year, more than 10 online education institutions have obtained IDG, Jingwei China, the Fund and other VC investment, the cumulative amount of more than 370 million yuan. The new Oriental chairman, Mr Yu, has asserted that with the advent of modern technologies such as the Internet, the online education industry will usher in a subversive transformation, with the line accounting for 40% and offline accounting for 60%. This is the next 3-5 years.