Online games industry is not lonely to promote the explosion of trading revolution

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According to the latest data released by the General Administration of Press and publication, the output value of China's online games publishing industry in 08 is 18.38 billion yuan, which is 76.6% higher than 2007, and it brings direct income of 47.84 billion yuan to telecom industry and IT industry. What about 2009?

Real gold and silver in virtual world

2009, the economic cold spell of the online gaming industry bullish. The rapid development of the industry also led to the virtual property transactions. More and more people have virtual property and make related transactions. Inside receptacle, an American famous It website, said in a report that in the 2009, the U.S. online gaming virtual Goods trading market value of about 1 billion U.S. dollars. The annual output of the virtual goods market in Asia is about $7 billion trillion, 7 times times that of the United States.

According to the report of China Internet Network Information Center (CNNIC), China's online game users have reached 55.5 million, the proportion of online gaming users who bought virtual goods through non game operators accounted for 19.6% of the total, and the virtual market was about 10 billion to 13 billion yuan. Industry veterans believe that this is still conservative data, online game virtual goods trading players should be at least 1/3 of the game, China's market size should have been approaching 20 billion yuan. And the market capitalisation is growing at a rate of more than 20% a year.

After a short period of time, China's domestic online virtual trading market from the beginning of the small workshop, small production value has been developed to the current scale and industrialization. 5173, 6870 Game Trading Network, Taobao game trading channel, such as a number of outstanding sites in the market of the fittest quickly grew up.

Game Trading market, trading platform into the investment darling

The domestic virtual goods trading laws and regulations are gradually perfected, aiming at the current online game trading market: the lack of user rights and interests, the lack of regulation of market behavior, the virtual currency of online games in the use of the dispute caused by the continuous series of problems.

June 26, 2009, the Ministry of Culture, the Ministry of Commerce issued a "network game virtual currency transactions management" notice. The notice stipulates that the same enterprise shall not operate the "virtual currency of online games" and "online game virtual currency transaction services".

This means that game operators will not be able to engage in "online game virtual currency trading services." For online gaming trading platforms, the regulation will establish its leading position in trading services. If game operators can provide trading services, it will undoubtedly be the most difficult competitor to deal with the service platform. Because, for virtual goods, game operators have an absolute advantage.

In August this year, the third of the online games trading Jingle Pig Game Trading Network has been Australia Cao Group 6 million of billions of dollars of investment, renamed to 6870 Online Trading network. Asian glass giants have been involved in online trading, triggering a general focus on the industry by VCs.

Online games trading is not lonely, 6870 online trading network to push the model innovation

August 18, 09, in the Baidu Technology Innovation Conference held by the Investment Forum, Qiming Venture founder and chairman Shiping the Internet platform into three categories. One is to provide entertainment on the Internet, and the other is to do business on the Internet; the third is to make the Internet a more convenient tool. Online trading platform, do is the virtual goods trading services, is doing business, and for players is also a convenient tool for trading. Both "Business" and "tools" are services.

An Internet enterprise how to combine its products with Internet technology, and pay attention to the needs of users to enhance customer service. This is a question that every IT company wants to think about in the long run.

Recently, Baidu game channel, 178 of the 6870 network known as the "subversive industry model" of the major projects reported. 6870 Online Trading Network adhering to the Jingle Pig Innovation Concept, on January 1, 2010, and then push the "wealth of God" into the system. This is the online trading industry to continue the jingle pig "Pawn Rent" after the innovation Revolution. Industry reviews are different! It seems to me that nothing is more than nothing! Innovation is still worth affirming!

If you say "Pawn Rental" is a fantastic idea for a trading model, then "God of Wealth" is divided into a system of 6870 nets to the nature of the online game of reflection of the!6870 network against some of the domestic online trading website trade monopoly and high fees, from the beginning of the transaction fee to today's "God of Wealth" system to promote the partition, All players benefit as the core, the user needs as the criterion.

Professional and regularization of network virtual goods transaction

Network Virtual Goods trading is a subdivision of E-commerce behavior, which, like other e-commerce behavior, has the same nature and characteristics.

Online game Virtual Goods trading has been developed for 10 years now, this can become a career? Now there has been a result, from the birth of acting, to the success of large trading sites, from the spontaneous trading of 2 of traders, to overnight wealth and large-scale industry, has shown that virtual goods trading is becoming a professional behavior.

Today, the 6870 network pushed by the "wealth of God" into the system is a network of virtual goods trade on the professionalization, regularization of the development of high-speed trains. As much as 50% of the handling fee is divided into a proportion, so that the promotion of millions of grassroots players to sit on a sustainable mining "green gold." There will be no pie in the sky, but as long as the promotion, after a period of accumulation can be derived from a large group of offline players. According to the domestic authorities of the survey, online game virtual goods trading players at least 1/3 of the game players. Then the 6870-Net "Mammon" System 5-level trading division and bonus points will bring the player a sustained and rapid increase in revenue.

2010 New Year's Day "God of wealth" into a formal operation, the author of the 6870 network to see a number of players have been the corresponding partition.

For any third party trading platform, the service player is its core concept. The competition between the future domestic third party virtual trading platform lies in the technology and the service concept.