Online learning is more than 16-30 minutes

User Learning Behavior Analysis report shows that Internet education faces challenges and business opportunities (Zhang Peng) published yesterday, "2013-2014 China Internet Education User Behavior Analysis Report", although the Internet education prospects, but still face the curriculum system integrity, To ensure that the user viscosity and spread the diversity of channels and other challenges. The survey, conducted by the United Deloitte Network, the China Business Journal and the Rapid Transit Institute, reported on the Internet behavior habits of 45,162 enthusiasts nationwide, and counted data on user information, learning motivations, and so on. Undergraduate education is a mainstream user survey shows that participation in the Internet Education User basic distribution in Shanghai, Beijing, Guangdong and other developed regions mainly accounted for 43.3%, and Zhejiang, Jiangsu, Hunan, Hubei and other places of the Internet education industry is gradually infiltrated. Undergraduate education users are the mainstream of Internet education, followed by the college and master. Professionally, students and white-collar workers are the main people of Internet education. The purpose of learning is not only to "take exams" and "upgrade professional skills", but more than 30% of people in order to "hobbies" and "early adopters, the pursuit of fashion", the user community on the content of online education is expected to diversify. Age distribution, accompanied by the growth of the network, the group is the main force of Internet education. Among them, 19-22-year-old accounted for 40.8%, 23-25-year-old accounted for 33.7%, 26-30-year-old accounted for 15.7%. Huadang, vice president of the network, explained that the 890-born people along with the rise of China's Internet, most from primary school has been exposed to the Internet, and gradually infiltrated into the study. These people have a natural recognition of Internet education and become a big fan of online education models. The people who were born in the 80 's, though, have a weak sense of access to Internet education. After the birth of students, themselves face a richer learning content and form, the advantages of Internet education is not highlighted. Investors, challenges have been hailed as the year 2013 Internet education, in addition to the expanding market size, network giants have also been involved in the field of online education. Last year, "Taobao classmate" officially online, Baidu and 360 respectively set up education navigation page, Google also launched Helpouts education platform. The online education market is expected to reach 174.5 billion yuan by 2015. At the same time, more and more entrepreneurs choose to divide the Internet to educate this piece of cake. Booming, industry insiders think calmly, the Internet education still faces many challenges. "I've always had a video of a famous class, but I've never read it." "Research two students in the Wei road out of the abuse of online learning, in the absence of teacher supervision, no homework test pressure, how to ensure effective user learning?" The report shows that the Internet learners focus on more than 16 minutes to 30 minutes, "the most important content in a short period of time to communicate effectively, not like the offline education as a ' joke ', but also to ensure that fun." "In addition, users choose the Internet education, teaching quality assurance is the main reason, beyond the requirements of teachers." and traditionalThe Internet education requires higher product system integrity than the online education, which mainly relies on improving the performance and maintaining the user through the rate. In addition to high-quality video, but also with a wealth of courseware, word recitation and other functions. From the channel, micro-blog, micro-credit and other social media sharing knowledge accounted for more than 30%. This makes the industry aware that the Internet education can not be closed behind closed doors, and social media, such as the network to create a user-active forum. 85.3% of users who are not exposed to Internet education in this business model say they may opt for Internet education in the future. Such a high proportion of people in the industry to inject a dose of stimulants. "There is so much market space, we have to do is to seek customer demand, to develop more and better products." "In the report, 58.5% of the users are willing to pay a monthly price of about 100 yuan to receive online education." As far as the Huadang is concerned, this expectation is basically in line with the current course price, and price advantage is one of the main reasons for online education to win. Many of the data in the report also provide a reference for the business model of Internet education, for example, in the online learning model, the use of the transit/subway/train, queuing time, such as the fragmentation of time to learn a significant increase in the population. From the study form, video on demand to 29.7% of the proportion of the leading, followed by the form of lively courseware, mobile phone app, a one-to-many, one-on-one live interactive form also chase. Huadang said that these data are hidden entrepreneurial possibilities, the development of the subway for video on-demand learning mobile phone app, is a good entrepreneurial direction.