Online Marketing "Get" good is wise

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The planner Maozhong himself on a large enterprise forum. He first showed us an interesting picture: a fat cat straining to squeeze out of the door, grinning. Everyone laughed, but the idea was unclear. "This is a male cat, who used to go out every day to find a female cat, the neighbor complained to the host that this male cat is too noisy, every day troat people can not sleep." Master think of this male cat does not go to catch mice, all day to know the ' girls ', really useless, just a little male cat to castrate. But, in a few days, the castrated male cat still ran out and was more diligent than before. Why is that? " Maozhong paused, everyone more curious, "was castrated male cat said, I really is not, but because I have the experience of the girls, many male cats are inviting me to impart ' pick up ' experience, now I become a planner." Everyone roared. To tell you the truth, Maozhong's speech, I remember the deepest is this opening statement, he took the initiative to engage himself, but let me to his impression better.

Be able to accept the word "engage" as a communication tool of the enterprise is not much, in most enterprises than the draft will be basically no advertising companies dare to say "engage" the word. However, as long as there is a level of advertising companies, know that "engage" is actually a good sense of creativity, although many times may not be able to speak clearly with the enterprise.

Recently, the network popular "where the object", its text expression simple, jumping, close to strong, text form is easy to accept after 80/90. The advertising industry is generally rated as: Very 4A (refers to the 4 a advertising company's creative feeling). The media's current focus is nothing more than "is not the company's active hype?", "For every customer brand is good or bad?", "Where can customers improve sales?" And so on. In fact, these problems and not to other enterprises help will not be very big, enterprises should draw on is: Why do people like "where the object"? Why do people then automatically to engage in "where the object"? The answer is two: like "where the object" is because of fun, automatically to engage in "where the object" is because it is easy to imitate.

It is not easy for companies to accept the "fun" factor, because many companies think advertising is most important to be useful, not fun. Such logic is the most easy to make the enterprise to speak from the problem, that is to say, the enterprise in advertising is often the expression of what the enterprise itself think the most useful things, thus ignoring the target consumers feel. Why we are very tired of advertising, is because the ads are not fun, not to mention interest. Attention is starting from the interest, the enterprise's things again useful, consumers are not interested in vain. In the manufacture of interest, "engage" is in fact a test of enterprise's mind, like a person's sense of humour, is a unique charm of enterprises. "Where the object" of the road signs advertising, completed from the interest to the process of attention, become a roadside scenery, should also be a model for other enterprises to learn.

As the dissemination of content, advertising by consumers constantly PS should be to make Fank happy. Although this advertisement producer, the far Mountain advertisement partner Chu Xingyu denies the net to push, but the famous network hand-pushing two or is according to the past industry experience to judge every guest or has the net to promote makes. Li second said: "The earliest know to see where the object is in the end of the map zone, when the post just issued, not too concerned about, thought is a common hard wide, was ' artificial top '." At this time the post is not a lot of replies, two days but found that posts in the SNS Community scale spread. Take a closer look, or the model of cooperation with the site, the use of some of the friends of the large number of ' seed ' users spread, and set up a public homepage. At the same time, in the dissemination of content, almost at the same time to the object of the marketing concept itself has been a lot of soft text publicity. Then began to be the network of public relations companies to pursue the topic, and then many traditional media began to report. ”

Regardless of whether the customer is really involved in the network push, where the spread should be successful: the content is simple and interesting, in line with the grassroots characteristics of network propagation; a fixed PS template is very easy to imitate. It can be said that every guest of this advertisement covers almost all the characteristics of Internet users automatic transmission, its "engage" value, mainly reflected in the automatic participation of netizens, and completely denied the traditional public relations industry by the word count, regardless of the effect of the Guild.