Online Word-of-mouth marketing don't rush to reap

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Decade, must experience the baptism of wind and rain, before someone in the article mentioned Word-of-mouth marketing also follow the truth of haste, business management need slow, not too hasty, in not ready to do word-of-mouth on the basis of marketing work, the result can only be either no effect, or counterproductive, Remember the slow heat to create a boutique! "The slow heat of word-of-mouth marketing requires careful management," says Jue, a marketing expert.

Network Word-of-mouth Marketing is in fact the use of network platform to reach Word-of-mouth marketing purposes, Word-of-mouth marketing, the initial form is through the spread of word-of-mouth friends and relatives, and then with the continuous development of Internet media, Word-of-mouth marketing to rise to the network Word-of-mouth marketing, its success lies in the small broad strategy, The effect is far better than the other hard ads! Online Word-of-mouth Marketing Its low-cost, the effect of the remarkable characteristics of many companies love it.

First, the use of other people's power to spread their own: traditional advertising before, to seek the views of everyone, because the third party more can stand in the user needs of the perspective of their feasibility, your things are consumers love, and reached the goal of marketing. Do not like, there may be a problem with the product itself, or your way wrong, then it is necessary to reform, must be reformed! Word-of-mouth marketing is characterized by small beats, in the operation to be good at using a variety of powerful potential energy for their own use. Can rely on natural laws, policies and regulations, emergencies, or even the use of powerful competitors of potential energy.

As an example of Word-of-mouth marketing, a small record company in the United States has been sued for violating the copyright of a giant industry. And the record company found that and industry giants linked to their own profitable, so, with the industry leading enterprises to the thin courtroom and preach, although the two lost, but still insist on appeal, but still in the end, but this time the Ant and the Elephant duel but attracted a lot of people's attention, Making an obscure little record company a well-known American company is a classic example of using other powerful forces to get to the attention of others.

The American Highland apples taste sweet, taste crisp famous all over the United States, but the local climate is unpredictable, often hail, the apple beat beyond recognition, such as Apple sales price is also very difficult to sell, and finally the local businessman came up with an idea, the external propaganda: "The authentic Highland apples are with hail dozen scars, What is not is the authentic Highland apple. As a result, the scarred Highland Apple is starting to get a high sales, and some people are deliberately carving a scar on an apple to impersonate a highland apple. This is a typical use of natural potential energy, the adverse advantage of the case.

Second, the use of hot topics, it's about relationships: people in life are concerned with the most talked about their own interests related to the various issues, or the recent occurrence of a significant impact of the news events, trying to get themselves and these events involved, such as people's livelihood issues in 2008, for the people talk about the most topics, And last year, "Are you happy?" became the greeting of the streets and so on, therefore, Word-of-mouth marketing must be the dissemination of the content of interest or current hotspot as a link with the target audience directly or indirectly.

For example: some enterprises in order to break down competitors, carry out a number of enterprise products free delivery activities, participating consumers have the opportunity to obtain the enterprise free of prizes, and when competitors accuse their behavior for unfair competition, the business sector will intervene investigation. Because the free delivery of prizes and the interests of consumers are aware of the relevant, so the development of such events will certainly attract the broad attention of consumers, then enterprises can use consumers, to win sympathy and support, the fact that this recruit is effective, not only will increase the sales of enterprise products, Also in the eyes of consumers erected their own brand image, can be called a Qimei, why not!

Third, when Word-of-mouth marketing received results, do not forget to repay consumers: many enterprises can obtain more consumer trust, in addition to product quality itself has a certain advantage, in addition to their own services or feelings to do, as the saying, "The draft does not forget to dig well people", forget history means to back sentence, And if a business forgets to bring you a huge profit, it also means betrayal, so enterprises should also have a heart of Thanksgiving, do not forget the time through some way or form to return your consumers, let them feel the thoughtful service of the enterprise, predecessor, predecessors, as long as the enterprise to consumers, That in product marketing lay the foundation, will certainly get the consumer's sense, thus forming a serial effect.

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