Open platform will layout mobile internet

Nanfang Daily News (reporter/Liu Yan) media Advisory (Iimediaresearch) recently released the "2012 China Internet Open Platform Research report", the reporter yesterday from the internal version of the report learned that, according to media forecasts, 2013 China's Internet open platform will move towards the mobile internet layout, From the simple competition to the concurrence, and from the simple flow direction to the flow of the transition.

Status quo: Tencent, Baidu as the first choice for developers

2008 Renren launched an open platform strategy to become China's first SNS open platform, happy Net, Baidu, Tencent, 360, Taobao, Sina Weibo and other Chinese internet companies have launched SNS, search, desktop, electric business, micro-Bo and other open platforms. 360 and Tencent after the end of the 2010 3Q War, respectively, opened the platform, to this point, China's large internet companies all open platform, 2011 from this is called "the year of the Internet open."

The two most important factors affecting developers ' Choice of open platforms in 2012 were the size and maturity of users on the platform, as well as the benefits, respectively, accounting for 63.8% and 56.1%, according to the AIDS advisory data. And in the developer chooses China Open platform's willingness aspect, the user resources rich Tencent, the Baidu becomes the developer's first choice open platform, both accounted for 70.3%, 63.4% respectively. Taobao, Sina in the second choice echelon, accounted for 43.5%, 41.8% respectively, and Tencent, Baidu has a certain gap.

It is understood that this report is based on the media advisory itself database and China Mobile Internet data research community Platform (Cmoss) of the relevant data, through the industry experts, operators, channels and other in-depth interviews, to obtain the corresponding needs of the data after screening analysis.

Trends: Mobile interconnection to promote the flow of liquidity

With the advent of the mobile internet era, China's internet giants have realised that mobile internet will be the commanding heights of an open platform, the media analysts said. The construction of mobile Internet open platform will become one of the opportunities of Internet development in the future.

As China's Internet leader, Tencent has long been aware of the significance of the development of the mobile Internet open platform, and Ma has also released its resolve to build an open platform on important conferences and occasions. "Next year, Tencent will continue to fully open the cloud platform and open it up to all developers, regardless of whether or not to join our open platform, we can apply our cloud services," Ma said at the 2012 Guangdong Internet Conference. "The micro-letter is Tencent's first fully built platform based on mobile internet," says AI media. Future Tencent will also open the application of hosting, LBS, payment and other services, will also be based on the social precision marketing advertising system to promote mobile internet.

The media believes that with the diversification and vehemence of the open platform competition, the internal structure of the open platform is gradually systematized, and the development of the vertical field continues. The Internet open platform will eventually differentiate into two forces, one is a small number of integrated services of the giant Internet platform business, the internal structure of a large, systematic, with a set of detailed service flow supply; With the gradual maturation of China's open platform business model, Internet Platform operators will actively promote the transition from simple flow direction to flow.