Order a meal site bidding ranking forced to withdraw some of the merchant

Today, for young people, especially college students, online ordering has become an important part of daily life, and even the arc does not need to play, in recent years, occasion the rise of the booking site for college students to provide a more convenient choice, but also attracted a lot of colleges and universities around the catering businesses settled in. However, after a period of time, some of the merchants chose to withdraw, the reason is that the booking network like Baidu to implement the rules of bidding rankings, only more money to attract business.

Someone likes to be abandoned.

"Good and fragrant" Western fast-food shops in the Military Road campus of Shanghai University of Technology, a notebook computer and a side of the POS machine is particularly conspicuous, whenever a student on the internet called the takeaway, the computer will issue a "ding", followed by a single takeaway automatically printed out. Shop staff told reporters, "good and fragrant" with a name of "Hungry Mody" booking site to cooperate to expand users from the Internet. "Good and fragrant" online booking business is very good, "we have a day online orders basically have sixty or seventy pieces, an average of 20 yuan per piece," staff said.

"Hungry?" the website is 2008 Jiaotong University graduate student to lead the team to start a business to become, at first was in the Jiaotong College campus pilot, after the popularity is more and more high, gradually covers to Beijing, Shanghai, Guangzhou and so on five major universities.

However, not all businesses are as lucky as "good and fragrant". Also at the Shanghai Polytechnic University, some shops opened online meal service, sales have not seen a significant increase. Like open outside the "porridge Bar", Zhou Jia Mouth road, "Huangshan paella" and other owners of the store are similar to reporters, and these stores are generally not high popularity. "We shop online orders 300 yuan to 400 yuan a day, accounting for our total turnover of a small proportion," "Porridge bar," the boss said.

The internet does not attract enough users, at the same time feel to the booking site to pay higher service fees, so some businessmen chose to exit. "A lot of stores are out of the online ordering system," a restaurant owner told reporters.

"Hungry?" said manager Zhang, director of the Military Road campus of Shanghai University of Technology, says, "Hungry" the site to each store charge for the service charge of 13 to 18 yuan a day, "Shanghai Polytechnic University This area of the turnover in the city is good, Every day can do 15,000 yuan to 20,000 yuan, the average daily online turnover of each store in about 1000 yuan. ”

"We are selling services, software and POS, if you feel expensive, he can not join," "Hungry Mody" website Minhang, director of Shanghai Jiaotong University, said.

Bidding rankings trigger controversy

Part of the business exit Another heavy reason is not satisfied with the booking site to take the bidding ranking practice.

"Today my home pay 2160 yuan (3 months service charge), my ranking forward." Tomorrow the other home pay 2160 yuan, the rank will squeeze me to the back. In short, it means that you pay more, the more money you pay, the more you rank, "said a restaurant owner."

Open the "Hungry" site, 15 restaurants divided into 3 lines, the mouse down, you can see "more restaurants" second place. "Huangshan Paella" shop is located on the 3rd page, "If not some customers at random point, only some old customers will specifically to the 3rd page to find our store," the above people told reporters.

Manager Zhang denied that "pay more money ranking on the forward" argument, he said, "Hungry" for the ranking will have a balanced consideration, will give each store a certain number of times before the ranking.

However, Lu manager told reporters that the latest batch of rankings have been sold out, basically six months to the first quarter to sell once, ranking prices from 500 to 5000 yuan range.

At the same time, some businesses to reporters, often participate in the "hungry" organization of the promotional activities of the store ranking will be on the front. Reporters in the perennial rankings by the "good and fragrant" Western-style fast-food shops confirmed that they often participate in activities, and participate in the day, orders reached 100 single basic no problem.

In view of the ranking problem, some businessmen suggest, hope that good business store, can automatically rank by the front, really do "College favorite Takeaway list", to the poor business of some equal opportunities. The merchant also suggested, hope to have more order the meal website appears, thus make the market full competition, let the merchant have more choice right.