Outside chain promotion is always a big challenge for small and medium websites

Absrtact: For the website Operation side, the website outside chain system construction is a protracted website marketing, the promotion process, its function is self-evident, moreover the website outside chain system construction like the website content system structure, is always in a rowing against the wind,

For the site operators, the site outside the chain system construction is a protracted web site marketing, promotion process, its role is self-evident, and the construction of the site outside the chain as the site content system structure, always in a "rowing against the Tide," the unfinished state.

For all the small and medium websites, the outside chain promotion is always a big challenge

As we all know, in the high weight, large flow of the site left on the chain not only more clicks, can directly reach the site content promotion, and can really play the role of the site optimization, better completion of the reverse link "point to the target site" of the chain mission, so the more the more the chain, Also become the majority of webmaster and seoer to pursue the object.

Webmaster and seoer This idea and practice is good, but with stationmaster, seoer to website promotion and outside chain system construction more attention, the site outside the chain of diversification, natural distribution, balanced growth principle more and more important. The construction of the chain must be synchronized with the construction of the unique content system (unique service system) of the website, and it is only in line with the requirement that the outside chain can be really lasting, can have a better user experience.

This is all the more important when the spam of "content is just meaningless interspersed with keywords" on the web. Will heart than oneself, who do not want their website (blog) to become a garbage outside the chain breeding ground. On the other hand, if a high-quality Web site has become a site can easily outside the chain, it's outside the chain of recommendations-no matter whether the user directly clicks the efficacy, or search engine attention to the degree must be greatly reduced.

Therefore, the Web site outside the chain system needs a sustainable, continuous development of the chain construction strategy-must be based on the unique content of the Web site (unique service system) of the construction, "benefit people can self-interest", and only so the site outside the chain can really hold fast growth, balanced growth, To achieve a chain construction system and content system development of the benign cycle of synchronization, truly achieve "the world who do not know June" website promotion purposes.

One well-known example is that in a variety of video display of their own operating blender powerful "can stir" site, not only won the Google anti-spam expert Matt Cutts's grand recommendation, but also won the distribution in various parts of the world, different language sites more than 29,000 outside the chain recommended.

Perhaps this example is too special, because let your website content again outstanding, get the Google anti-spam group in charge Matt Cutts and so many experts unanimous recommendation are met but not to ask. But conversely, as a common corporate web site, if not face all similar web sites face the same content bottlenecks, "can stir it" creative use of video format, a slightly exaggerated and vivid full display of their grinder can crush the functions of various items, then it is impossible to win including Matt Cutts, including many experts of the unanimous recommendation, there will not be many sites competing to provide links to it.

So it seems that the construction of the site outside the chain is important, but more importantly, based on the site's unique content system construction based on the site outside the chain construction strategy, only the intention to as a "site core competitiveness" of the unique content (unique service) system building on the basis of the site outside the chain can really show the sustainable development, Steady growth.

Indeed, "wine is good also fear alley deep", any website must consciously strengthen the website promotion propaganda work, and must persevere, can really form the influence, causes more people to own website unique content (service) the attention, but if the website promotion propaganda equates with "sends out the chain", has entered a terrible erroneous zone.

More webmaster, seoer pay attention to "hair outside the chain", but do not pay attention to the overall site outside the chain construction strategy

"Outside the chain is not sent out", and the site outside the chain to promote only a form of website promotion, all the essence of promotion is content promotion, your promotion (including outside the chain construction) just remind more people to pay attention to your unique content of the site (unique services) just. To really let more people identify with your unique content and unique services, become a loyal user of your site, and further from the heart of the other people solemnly recommend their own site, to achieve "let everyone tell you" effect, depending on your site unique content (service) of the attraction-and only such a "People's War" Website to promote the idea can really lasting.

In this case, the important thing is not the high weight, large flow site on a or several high-quality outside the chain, such a goal is not only lack of forward-looking and systematic, even if occasionally successful, can not guarantee the stability of the chain, but also can not really reach the chain of construction of diversified natural distribution and regularity of continuous growth, truly achieve "from Victory to victory" original intention- The site outside the chain inherently stable on the poor, not to mention the low quality site outside the chain of stability. Years ago Many websites in Baidu know on the hard-earned "website direct promotion and website optimization both have" "quality" outside the chain, Baidu know a crackdown, immediately "laughing, masts oars ashes", such a lesson is not profound?

Therefore, in today's "Matthew effect" more and more obvious network world, this point must cause a lot of small and medium-sized webmaster and seoer highly attention. Because for more small and medium-sized sites, the kind of "cashing go" gorgeous turn of the idea is natural, but not realistic. For more small and medium-sized sites, but also need to be grounded in the Web site usability of the cultivation of the only line.

So far, the Internet has developed less than 20 years, the opportunity is more, the key is that our website content service is unique, really for more people need, this is the crux of the problem. Qing Dynasty Zhao Poem Cloud: "Liduven biography, so far has not felt fresh, jiangshan generation has talent out, each lead coquettish hundreds of years".

"Envy, better to retreat and networking", we can not blindly emphasize the speed of web site development, only a real foothold in the site's unique content System (service system) of the construction, on the basis of the site outside the chain construction strategy is the right way, can really achieve sustainable development. To know the "not afraid of slow, afraid to stand" principle for the construction of the site, including outside the chain also applies.

Never worry about losing opportunities, opportunities always exist, and opportunities will always be prepared for the people, afraid of fear, the opportunity to come, we are not ready, it is really a cup of