Parental website operation vertical portal and local community graft form

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Domestic Internet application since the development of the three major portals, has experienced a portal, search, E-commerce and other important stages, these several aspects are still an important part of the Internet and popular applications. With the market mature and subdivision, more professional vertical portals and relatively small local community also quietly rise, become a force of the Internet, with the deepening of the concept of web2.0 and SNS products mature, vertical portal and local community more powerful, in the ascendant.

Local communities such as the 19 floor, the West Shrine, Ha Huarong Lane, such as the development of rapid progress, it is irksome; parenting vertical portals such as the old Cradle, the Pacific parent, and the Emerging Parenting Network (yuer.com.cn) are also vibrant and fast-growing. Today, to further meet user needs and optimize the user experience, parenting vertical portal and local community grafting has become a new trend, greatly enhanced the Community users online and online, online and offline interaction, not only conducive to enhancing community viscosity, but also conducive to the formation of a unique local characteristics of the community culture, while, This is objectively also more conducive to accurate positioning of target consumers, to carry out effective community marketing.

A vertical portal with the form of the local community grafting

Vertical portal Grafting local communities also have to consider the mode of operation, because the "vertical portal" is not a portal after all, although the target audience, though accurate but single, and then combined with local communities, its "intersection" of the target audience size will be further reduced, so it may bring some additional risk. For example, the child-rearing network (yuer.com.cn) has tried to open Hebei local branch station Hebei Mummy Network (hbmami.com), the beginning of the line has encountered such an embarrassment-traffic and popularity rise relatively slow, not faster open the situation.

Later, the analysis concluded that no background of the new station to implement vertical portal plus local community model is difficult, At the same time, due to the development of Childcare Network (yuer.com.cn) mainly in Fujian region, the market in Hebei province is not enough, the localization operation is insufficient, so the independent operation of hbmami.com domain name in Hebei local substation risk is greater. So the childcare network adjusted the strategy in time, Hebei Local substation to enable the two-level domain name heb.yuer.com.cn and enhance the interaction and contact with the main station.

In the vertical portal grafting local community in this mode, 1, is the Enable independent domain name or level two domain name? 2, is it to take the branch station operation or place to join? The answer to these two questions depends on two basic factors: whether the main station has enough brand effect to support and the team's ability to localize. If the main station brand is large enough, the traffic is large enough, the user enough, can take the form of two domain name to further consolidate the main station advantage, at the same time play the leading role of the main station to help local station quickly open up the situation, enhance the interaction between the station and the main station, complementary and ECHO, forming a main station as the core to the local station for the periphery of the huge This comprehensive strength of the site is a big boost.

If the main station does not have enough brands, traffic and users or there is no so-called master station, then need to have a strong operational team to support, in this case can be enabled to separate domain names for "formally independent" operation, to take the form of local join in the local recruitment team to operate, the national market block operation, To make local characteristics to achieve the goal of the curve occupy the national market. In this case, the key to the success of the project depends on the guidance and coordination of the core operations team to the local team, as well as the sharing and replication of successful patterns everywhere. This, Guangzhou mother to do more successful.