Peng Yuting: A case of viral marketing with earthquakes

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Today at work in the company group accidentally found colleagues sent a free collection of black Jade Luo's website address, point into a look is Dujiangyan FOR512 Qingcheng Xuan Yi Net engaged in a call "FOR512 Wenchuan earthquake Anniversary large-scale Thanksgiving blessing activities" of the public welfare activities. To tell you the truth, I don't know what this FOR12 is, but as more and more people focus on the activity, Peng Yuting also takes a look at this occasion viral marketing case. Can look at their free application address: http://www.for512.com/bbs/eventcover.php

First of all, this is a new station. From the content of the site, almost all of the contents of the April end of the load, it is estimated to engage in the activities of the hastily prepared content (only speculation), not to mention the site included. This site is about Buddhism and Taoism Confucian culture, with the introduction that is China's first online Suangua network.

From the type of site can be seen, this is a different type of Web site, from the promotion of the website, can be used to promote the site is also a handful of methods, from the site's development prospects, not enough loyal customers, it is difficult to have a better space for development. The following is the main analysis of the site of the virus marketing cases.

This site to engage in this event is very good point of entry, with the help of the Wenchuan earthquake anniversary of such an event, and then for the people with love, Thanksgiving free blessing black Jade Luo. Special tips for FREE! This is a more important point in viral marketing. Second, to talk about his means of communication, according to my investigation and speculation, their dissemination of this activity did not do anything too effective promotion, just a few people to apply the link address with QQ to friends around, and then spread each other. Imagine, such a communication strategy will eventually bring the effect of how, of course, the author did not criticize this site of this approach, just feel that this rare virus marketing opportunities to seize.

As of tonight, more than 2000 people have applied for it through this site, believe that most of the people are Sichuan people, and 80% of them are Chengdu, at least more than half of the people are working family, the age of 22-30 years old, of course, this data is my guess, perhaps not quite right. But it can be explained that this activity is specifically for the Sichuan people, seemingly with the "Chinese Buddhism and Taoism culture portal" This positioning a bit biased.

Tips: This article is Peng Yuting original, network marketing case blog founder, Network marketing case blog is the most complete and richest network marketing case platform.

The following is a Peng Yuting summary of this viral marketing case that is worth learning and can do better:

Good aspect:

1. The domain name is very taste: for512.com, it is easy to let people remember;

2. The point of entry is very good, with the help of the topic of hot discussion and seize the user free heart;

3.5 months 2nd to start the event, the time is right;

4. Use "(Forum users to get through more easily through)" to register as a member of the bait to attract users to register;

5. In addition to the introduction of the black Jade Luo, enclosed the introduction of the website, let everybody understand the FOR512

Can improve the place:

1. Before the launch of this public interest activities, as much as possible to enrich the content of the site and forum content, so that users to browse more pages to understand our site more deeply.

2. Make the website unique characteristic, has can attract the user's section, the expert or the characteristic service, for example our website may free for the first 100 daily registered user fortune-telling and so on. How to make the site has characteristics, you can refer to the "Kun: six strokes to make your site unique."

3. The promotion strategy diversification, chooses suits this commonweal activity the promotion method, the author suggested this kind of activity best uses with the well-known website, the Forum cooperation method;

4. Because of the particularity of the website industry, it is necessary to make a long-term development plan, which can not be carried out in haste for a certain activity, so that we can only make people feel that we are not professional and do not do it attentively.

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Author information: Peng Yuting, net name Jrchen, network marketing case (www.jrchen.cn) Blogger, Welcome to join the Network Marketing case Group: 81271465.

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