Personal opinions on the promotion of SME stations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author has done a few years of enterprise station promotion, bumps, customers profit when most of the sound, the effect is not obvious, the renewal fee often with some suspicious eyes. This article will talk about these years in doing business station to promote some experience to share, of course, this article is based on customer company profit as the core, rather than tangle in a few keywords ranking.

1, long tail theory out, key words + precision words rise

The author initially to do business Station optimization, once the long tail of the old theory, as in the article, products, channel pages are planned to decorate long tail words. In the case of months, these so-called long tail words contribute little traffic.

Most small and medium Enterprises station, its page is usually a few or hundreds of. And these pages, most likely only more than 10 or dozens of pages in the search engine to get the relevant word ranking. But the long tail word search quantity is very few, even if you again several hundred long tail word has the rank, its click rate Low pitiful. The author has operated a number of enterprise station bidding account, also proved the author of this view.

Key words is the main keyword, if you do SEO, it is certainly best to do it. such as the author now for a remote control car lock manufacturers service, the core word even if the remote control parking lock, every day through the word to bring the IP is also considerable. However, if the word competition is too large, it is difficult to do it in a short time, then the promotion staff will focus on precision words.

In every industry, there is always a precise word. The precise words here are not the main words of the website. such as the author of the automatic Parking lock manufacturers, automatic parking lock is the main keyword, and "Changsha Remote control Parking lock" and other "areas + product words" or "region + service words" is its precision words. The author through the statistical tool background data and customer service found that through these precision words bring high flow value, such as the author of Changsha, Nanchang, Guiyang, Wuhan, Chongqing and Chengdu and other areas of accurate keyword optimization, bring orders can be comparable to the main key words brought orders. If the promotion staff also every day in the tangle several main keywords rank in the 5th place, or 3rd place, might as well put these energies to seek and optimize other precise words.

Summary: The SME station has its particularity, the long tail theory is not very suitable. And the industry is different, the key words and precision Word optimization also slightly different, this need to promote people to understand the product, and then targeted promotion.

2, sometimes SEO is a joke

In some industries, the key words index is few, the promotion competition is big, its most flows basically is the auction interception. At this point, if you only rely on SEO to get customers, the company is likely to lose money. The typical wedding photography industry, moving with the relevant regional service industries and so on.

The author of this remote control car lock manufacturers the previous year, did not put on the auction ads, although many keywords are ranked in the home page, but the daily inquiry volume is surprisingly low, its turnover can only be described as bleak. Last year, the company to adjust the idea, in addition to the beginning of Taobao shop, to increase sales channels, but also in a number of search engines launched a bid advertising, its inquiry volume and turnover significantly increased. Imagine that the remote control of the car lock Baidu Index on dozens of, even if you will optimize it to Baidu first, but you still have 8 bidding ads in front of your site to get a small amount of traffic. What's more, Baidu's own products in front of the basic V to occupy 3 seats, the promotion staff is more difficult to a word long line in front of Baidu Encyclopedia.

Second, some of the enterprise products have geographical constraints. If the author of the company's remote control car lock products, in addition to Hunan and surrounding provinces, it is difficult to have orders elsewhere. Because customers need you to provide product installation, maintenance and maintenance of after-sales service, fees local manufacturers or wholesalers generally difficult to enter the area. What's more, remote control parking lock National Day search volume of dozens of, assigned to Hunan may be a few, these several search volume is basically the front of the auction of the interception of advertising, you can have accurate high-quality flow?

Summary: To some small and medium-sized enterprises station, SEO has indeed become a supporting role. Even some construction machinery industry, because the competition, high flow cost, are beginning to abandon the search engine entrance and turn to Alibaba bidding ads.

3, can profit the promotion mode, is the best

Previously to the customer to do the promotion, in order to cheat their signing a deposit, always in the promotion program will be all kinds of promotional methods touted hype. such as the blog to rob Traffic, micro-blog to shape the brand, the Forum began to fame, SEO access to traffic transactions, EDM to obtain accurate customers ... Sometimes even often fooled customers to do a marketing-oriented web site, to conduct a full network of integrated online marketing. In fact, after so many years of promotion, Seo+sem is still the most withstand the test, more reliable and suitable for most enterprises to promote the way.

Perhaps you will say, I have some friends around, such as QQ Group, QQ space, and even micro-letter and other ways to get good traffic and income. I want to say, this absolutely has its profession and product particularity. If you are a webmaster, it is possible through QQ group and QQ space, you can get good traffic and high viscosity users. But if the author is the sale of remote control car lock products, customers are mostly one-time, but also relatively small products, and regional restrictions, your God horse QQ space and QQ group, is not realistic.

4, written in the last

Do business station promotion, if no product commission, true motivation is insufficient. Many network companies or corporate promotion staff, most of them holding a fixed salary, and the superior assessment of their performance, basic are relying on a number of key keywords ranking. But at the moment, the benchmark is only a few words in the rankings, or stick to a platform, usually by keen competitors beyond. Therefore, the promotion of final or comprehensive strength, the product is part of the marketing is part of the after-sales service is also part of.

Article by drizzle remote control parking lock www.mmyqp.com Original, reproduced please indicate the source, thank you!