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E-commerce is very popular, shopping sites abound, especially the numerous armies of Taobao, but also let the e-commerce market mixed. Seems to open shop more than sell shop, just like a long time ago quite a while, more than reading poetry, singing more people than listening to the song ... In short, and China's national conditions are very similar, blindly follow too many people. So want to make a difference in the online shopping site how to break the siege?
First, strategic positioning. Do not biting, greedy, do nothing good. Measured from their own strength and manageable resources. Choose the products we have the absolute advantage of, at least have a comparative advantage. This should be with Wenzhou people study hard, can put small buttons, lighters, zipper to do all over the world to go. First small, do fine, do fine, do a good service. Bigger and stronger, all-inclusive is empty talk, so-called a recruit fresh eat all day.
Second, tactical implementation. Once you choose a good product area, you should work on marketing. Insist on doing to seize any opportunity to do promotion, this aspect to the real estate intermediary companies to learn. Constantly in the major websites send information, hair more, Target customers do search is, nature can search. Both Baidu and Google's spider bots are searching for the latest information. Qinnengbuzhuo is good training, which is applicable.
Third, innovation breakthrough, the siege. Differentiated product strategy, marketing strategy, requires every webmaster to think about all the times, rather than to see how others succeed, because the successful experience is always suitable for reference, and not suitable to copy. There will never be a second Taobao, the second Beijing East ... Chinese people in the "cottage" aspect of Kung Fu is very strong, but no innovation, never come out like Apple and other companies. Nike's advertising language is very good, said "not to do next who, only the first me." Therefore, from now on, we must seriously ponder the exploration of a suitable way for their development. In that case there is no competitor, if any, it is only himself.
My spring Festival, with a logistics company to chat with a friend, many of his customers are mainly doing online shopping, one of the best business is to do the foot tub, a car car every day pull, business good not to chat, looking at my Site Liang everywhere goods, feeling unreachable. Immersed in meditation, an instant epiphany, I know how to kill a way out, out of the siege?