Persuading the third way behind the door

Bill Gates and Warren Buffett are coming to dinner, and Chinese billionaires, who are said to have lined up to eat with two masters, have been silenced. But we're not really qualified to taunt them. Cao Dewang, the glass king, publicly announced his donation to a stock of up to 3.8 billion yuan in his family name, but he had a headache for how to donate money. This year he donated 200 million yuan to the drought-stricken areas of five southwestern provinces, eventually using the most original but also cleanest "pepper" approach to 100,000 poor farmers. He donated public welfare projects, often using the ego to undertake all the work of the practice, their own team, find engineering teams, do their own design and construction, repair roads, build schools, cover the park, "Every sum of money I have".　　The "Cao Dewang" is so much more reassuring, but such low trust, inefficient public charity, it is clear that more enterprises or entrepreneurs to scare back-everyone to make money is not easy, and occasionally do a little "public welfare show" no problem, who dares to take it seriously? This is our current public welfare business is facing the awkward situation: everyone in the mouth of the corporate social responsibility shouting very loud, but also with reporters to do point to remote villages to donate computers, to the outskirts of the city, such as the "good corporate good." How to make the public good become a enterprise and people pay the cause, between the administration and marketization out of the real credible and sustainable non-governmental, non-profit road, the cover of this issue we covered a business and a person's practice and thinking, they have too many problems before, but more than 10 years of efforts to let them, Also let us see hope.