Peugeot is expected to introduce motorcycle business at the end of Dongfeng

With two joint ventures in hand, the PSA group, which has more leeway in marketing strategies, is taking a serious look at how Peugeot and Citroen's two brands are truly 1+1>2.　　PSA President Philippe Walland's vision, the Peugeot brand focused on the east wind, Citroen put more energy on Changan PSA, or will become the PSA group in China's development strategy in the main points. "PSA Group recently signed a contract with Changan group to set up a business that will start with the Citroen DS product as a joint-venture series," he said. But the Peugeot brand has no plans to launch its products at Changan PSA. In the Chinese market, we will continue to work towards the direction of cooperation in the east Side, to further strengthen and Dongfeng's partnership.　　"October 28, the Peugeot brand International minister Ambato, at the Peugeot 200 anniversary exhibition and EX1 concept car China launch, for the first time to disclose the Peugeot brand and the Citroen brand in the Joint Venture Division plan." In Ambato's view, China will become the world's largest market for the Peugeot brand in 2015, so Peugeot must further deepen its cooperation with its joint venture partner Dongfeng. Peugeot also expects the motorcycle business to bring new business growth to Peugeot in China. "Peugeot will launch domestic motorcycle products in China in December and plan to achieve 110,000 sales targets in 2015," he said.　　"Peugeot brand marketing and communications director Xia Wei said. Peugeot makes motorcycles, which is quite unexpected. Because while China is fast becoming the world's largest car market, many car companies are constantly enriching their product line in China, but like Peugeot to extend the product line to the motorcycle field is not rare.　　It is clear that Peugeot is racing to get to the Chinese market. Since the hand of Chang ' An, the PSA group, such as Ho (blog), has become the focus of the industry in relation to two joint venture partners. The launch of the Dragon 5 a program at the end of September was interpreted by the industry as a signal of increased cooperation between PSA and Dongfeng.　　Ambato's stance suggests that Dongfeng Peugeot will be the most critical performer in this 5-a plan. Dongfeng Peugeot has planned to introduce 508 of the model in 2011, but now the accelerating development of Dongfeng Peugeot has broken the product's introduction plan, according to Zimmerman, the general manager of Dongfeng Peugeot. Excluding 508, Dongfeng Peugeot will launch a new model by the end of 2011. In the first half of this year, Peugeot's sales in China grew by 37%. Next year, Peugeot hopes to usher in faster sales growth. So next year we are going to launch two new cars, including 508 and a new car that is not yet disclosed, and we hope that these products will expand the variety and quantity of products we offer in a-class and B-cars.　　Zimmerman said. "The future is certain that Dongfeng Peugeot will gain more shareholder support than Dongfeng Citroen, and will be further accelerated in the introduction of products."　　"For Dongfeng Peugeot's this development opportunity, Dongfeng Peugeot related person said." But, only a breakthrough in the car field, and can not achieve the ambitions of the summer Albert. As a descendant of the Peugeot family, he hopes the Peugeot motorcycle business can also enter the Chinese market. So, in December 2010, Peugeot will officially launch motorcycles on the Chinese market. "Summer Albert said. He believes that motorcycles are a product of the history of the Peugeot company, but also a manifestation of the dynamic nature of Peugeot products.　　Therefore, the motorcycle business should become Peugeot in China's development of an important aspect. According to the summer Albert, Peugeot will entrust Jinan light motorcycle Sales network construction, and plans to build 145 sales outlets, including 9 high-end customers for high-end flagship stores. "China's motorcycle market is highly competitive, we hope to be able to achieve differentiated market positioning, mainly targeted at some high-end consumer groups, and on this basis to develop and manufacture a variety of products."　　"Summer Albert said. The motorcycle as a new business growth point, industry insiders believe that this is the development of Peugeot in China's innovative place, but also confirmed the rapid development of Peugeot in China's determination. Only in the case of the car business is still fledgling, the conduct of motorcycles can also be the Peugeot brand in the eyes of consumers brand positioning and brand value has a certain impact.