Phoenix New Media two quarter share price what's the secret behind the rise of the different army?

Absrtact: Phoenix satellite TV (02008,HK), a U.S.-listed Phoenix New Media (Feng,nyse) released its second-quarter financial results for the 2013 fiscal year. Total revenue of 364.2 million yuan (same below), an increase of 28.5%, should account for net profit of 77.4 million yuan, the year-on-year increase of up to 121.1%.

Phoenix TV (02008,HK), a U.S.-listed Phoenix New Media (Feng,nyse), released its second-quarter financial results for the 2013 fiscal year. Total revenue of 364.2 million yuan (same below), an increase of 28.5%, should account for net profit of 77.4 million yuan, the year-on-year increase of up to 121.1%. By this effect, the company's shares yesterday reached a maximum of 8.34 U.S. dollars/shares, 4 months rose more than 80%.

After the company's two-quarter net profit achieved a 1 time-fold increase, Phoenix New Media CEO Liu Yan pointed out that the company's future focus will be on upgrading products and rich content to further optimize the user experience to enhance the impact of diversified platforms and achieve long-term growth of the company, as the media consumption of mobile devices continues to grow, Phoenix's aggregation platform model and high quality content resources can gain a unique advantage in the growth trend of mobile Internet, and can provide the necessary content for Chinese network users on all kinds of devices.

The reverse of the stock price being killed by the wrong

According to the Daily economic news reporter, May 13, 2011, Phoenix New media to 11 U.S. dollars/shares of the IPO price of the United States, the company's shares then more than 15 U.S. dollars per share.

Not long ago, since the middle of 2011, Sina, the perfect world and many other listed in the United States in the U.S. stock market by the foreign investors short, time up to two years. At the end of 2012, Phoenix New media shares fell to 2.88 U.S. dollars/shares. Data show that the Phoenix New media 2012 total revenue of 1.1 billion yuan, an increase of 16.9%, should account for net profit of 107.4 million yuan, an increase of 4.8%.

In 2012, a slowdown in China's macroeconomic growth sparked public concern about the media industry, analysts said in a recent report. In addition, Phoenix New Media stock liquidity is relatively low, individual venture capitalists fund mandatory clearing and other factors caused the company's share price lower.

But the person believes that Phoenix New media will rely on the industry's most robust content support, as well as multiple channels of revenue to consolidate their position in the industry, long-term holdings will achieve more than 100% of the revenue.

In the first quarter of 2013, Phoenix New media total revenue of 281.4 million yuan, an increase of 17.7% per cent, should account for net profit of 39.2 million yuan, an increase of 19%. In the same period, Phoenix New media shares rose to 4.5 U.S. dollars/Shares in early April.

Online Gaming revenue growth 387%

Phoenix New media this year two quarter share price the rise of the unusual behind what secret?

"The company through the aggregation model to improve operational efficiency, the successful development of the Phoenix Portal, Phoenix Video and Phoenix Mobile platform for product and market solutions, so that the synergy of the corporate model to further improve." Phoenix New Media CEO Liu Yan said.

Liu Yan at the latest performance note that the company currently has two major sales teams, respectively responsible for PC and mobile advertising business, two team will cooperate to provide integrated solutions, many customers will be Cross-platform integration mechanism as the Phoenix New media unique advantages to meet their marketing needs.

It is reported that the Phoenix New media this integrated solution to enhance its competition from the hands of the budget allocation, in the second quarter, mobile internet advertising revenue year-on-year growth of 169%, the company's total revenue growth has made a significant contribution to the mobile, many advertisers choose to adopt this integrated solution.

Data show that the Phoenix New media mobile revenue is a source of revenue contributions from 3G smartphone device users, including mobile pay games, mobile video, digital reading, mobile internet advertising, and so on, accounting for about 22% of total revenue, The generalized 3G smartphone's paid service revenue has surpassed the traditional SP's revenue on non-intelligent machines.

It is noteworthy that Phoenix New media 2013 two quarter games and other business revenue for 23.2 million yuan, a 387.4% increase from the same period last year, growth is mainly due to the company's online gaming platform revenue growth.

As for the company's strategy in mobile terminal gaming business, Phoenix New Media coo Lyapunov said, "For mobile game, we will try various possibilities, will continue to focus on this market, now formal entry will be very cautious." ”