Phone number: Mobile internet last ID

Absrtact: Do you remember when the last time you registered for a new account online? After Weibo, no new account system has more than 100 million active users, and using affiliate login has become the habit of most users. Most apps to reduce user

Do you remember when the last time you signed up for a new account online?

After Weibo, no new account system has more than 100 million active users, and using affiliate login has become the habit of most users. Most apps to reduce the user experience threshold, the usual method is the mobile phone number + authentication code registration.

"The mobile internet has two and a half entrances, one is the Super app, one is the handset manufacturer, the other half is the telephone number", the telephone state CEO Hairiness tells 36 Krypton, "is said to be half, because the operator has the condition to make the mobile internet entrance, but they seem to have no consciousness to do If you can lie down and earn your money, no one will stand.

However, the Internet companies are standing to earn money, so the whole 2014 of the second half of the show.

Millet from the end of 2013 on the online Yellow Pages products, but this August Millet Annual conference on the products made a high-profile display; June Contact Treasure Number Assistant announced the opening of "mobile life" platform to provide life services search and business access; September issued Sogou number 3.0 also integrated the life of the Yellow Pages function, and began to provide phone number certification services; October Qihoo 360 released to shop through the phone number to display business information, contact Number Assistant update to contact the treasure phone, add free call function; November micro-letter phone book update, The introduction of micro-trust friends free call function; Easy Letter 3.0 release, based on Operator voice call line integration without data flow of free call function; December Update, support free call function; Millet began internal test "Chang Chat", support free flow calls; Qihoo 360 announces test 360 toll free phone, Complimentary 9,999-minute calls to 100,000 users.

The Giants come knocking at the door, the start-up company comes to deliver water

It is not hard to see that internet companies in the telephone number of the article can be divided into two types:

One is the phone number as a business ID, to push the user to send business information and promotional activities, and provide express, charge, call a class of life services, can be called the Yellow Pages of products.

The other is to use the phone number as the user ID, the product is VoIP free call, micro-mail phone can only be installed in the app user to talk. Easy to believe there is the support of China Telecom, the use of carrier lines to achieve two-way without flow of the call function.

Yellow Pages products are the enhanced version of the Address book, suitable for number identification and other tools such as app integration, and VoIP calls for instant messaging software. But for the ambition to become a platform-level product, it is both hands to grasp both hands must be hard.

The Millet Yellow Pages phone Number data 60% comes from the telephone state (which provides the rest of the data), they provide the phone number information up to 150 fields, including business name, marking information and lbs information. Their database now has 85 million phone numbers, covering 65 million businesses. Relying on its own research and development of the telephone search engine, every day in the telephone state database has 4% of the phone number updated.

"I personally admire Millet", hairiness built to say that the first to seek cooperation with the Internet company is millet, "then is Tencent, behind is everyone saw such products, and gradually have mobile phone manufacturers and operators to request cooperation."

At the moment, the telephone state has a comfortable relationship with almost all the Giants, except for 360. "Everybody wants to do the entrance now, that's good, we'll send the water." Recently, the telephone state gave water to the Charm clan. But the phone state is not selling Gross, probably bottled water. They are now the main product "Super Yellow Pages" is a mature solution, mobile phone manufacturers can build their own "millet Yellow Pages."

Phone Help the Super Yellow Pages will also be through the phone number to the merchant's CRM system infiltration, this is the United States and the public comment on the current contention in the focus. "We are going to serve the IT system is not very good small and medium-sized businesses," the hairiness built on this point MIUI "priority docking IT systems better business" thinking differently, "start-up companies, swearing dirty also to do."

Touch Treasure also has the same idea, Brand PR director Zhang Qi told 36 Krypton, the future of their cooperation with handset manufacturers will be more product, and not just to provide data, "it is still not disclosed, after all, we are a start-up company, the giant follow-up we will not be able to do."

Although both are "going to the data", but in fact the data is still their survival in the big gap between the fundamental. The telephone state is responsible for strategic cooperation senior Director Liu Botao told 36 Krypton, "Mao total three years came to me to start the business when I asked him this question, Baidu did what we do." Now see understand, Baidu did we do not have the opportunity, but we do out of the data can provide to all, this is not the core value of Baidu, there are more than 100 people do not do it? ”

So the question is, what is the core value of the Giants? The answer to the hairiness is still the connection, "the micro-letter killed the text, they want to kill the phone now."

Virtual operators without War

"Interestingly, you found that the operator did not respond to this year's introduction of the micro-letter phone, which was not the same as last year's (2013) noise charges." How much of your last year's flow package, how much this year, Liu Botao that China Mobile has seen the 4G era of the flow dividend, "As long as you have to go my flow, operators will not tube Internet companies how to play, similar to micro-letter short video Such things, they are very like."

Even China Mobile itself is engaged in the integration of communications, to the Internet of communications services. Xi, chairman of the 2014 China Mobile Global Partner Conference, said that the development of the communications industry to go through three processes: voice curve, Flow curve, digital service curve.

China Mobile announced the formal establishment of the Sino-Migration Online Service Co., Ltd., open core capabilities for partners, including Internet public opinion monitoring, cloud customer service, real-name centralized support services, call services and telephone marketing services.

"Next February, there will be some fun before and after the spring festival," said Zhang Qi, who has received some information from some internet giants, "I can't tell you now, but it does have something to do with virtual operators." ”

At the end of 2013, the first pilot license of virtual operators issued, in a short span of more than a year, 42 private enterprises, from the retail, communications and Internet and other industries, access to virtual operators "tickets", but at present only in the Sino-Wheat communications, snail mobile, such as a number of enterprises in full

Millet, Jingdong and Alibaba currently have access to virtual operator licences and mobile business resale licenses, 360 and Baidu have no license, but separately invested in the licensing of Di and share communications. At the end of September, the three major operators and virtual operators signed a price dynamic adjustment agreement, zero upside down phenomenon to be resolved. The internet giants are still on the move.

This quiet is a bit confusing. In a report late last year by modern Express, the relevant heads of the bus and snail communications said the same thing:

"Now voice, short color and other basic communications services ARPU value continues to lower, must be combined with the Internet products, traffic to better provide services to meet user needs"

"We also face the same dilemma. First year input cost is bigger ... The profit model is now a bit off, but it still belongs in the process of looking for a bigger profit model. ”

As they say, the internet companies will not jump into the line without the product or profit model being found. They are better at using the Internet's trial and error and iterative methods to find product form and profit model.

Can the phone number grow out of the next micro-letter?

For example, millet is in beta chat function, a millet staff in the MIUI Forum explained, "In fact, is the callback mode, for example, I would like to call through the Chang chat to Zhang, first of all chat to the server to send dialing requests, Chang Chat received a request, will call me, I answered, Chang Chat and call Zhang.

"If there is a virtual operator licence, it would be more convenient to carry out such a business," Zhang Qi to 36 krypton to confirm that the current market can make free calls to the users are not installed through the call to the three-party calls to achieve, "(call Taiwan) costs are now our commitment, the cost in our view is still acceptable." Future profit models are not yet disclosed.

Millet is also not willing to talk about this product development direction of any comments. But sit 70 million miui users, millet as long as the dialer a little makeover, integrated free call function, can become a killer application.

Of course millet's ambition is more than that. It is rumored that they are also ready to use the virtual operator license plate and millet mobile phone to achieve a free SIM card landing cell phone function.

This is the way Apple has come through. Following the release of iphone 6, which supports all 3G bands worldwide and almost all 4G bands, Apple has launched an Apple SIM in the United States, which provides a free switch to the service of the landing operator. Apple also started testing with T Wifi-calling,imessage also upgraded to a micro-letter instant messaging software.

"Dialer compared to micro-letters, there are more mass users, higher frequency of use, more directly connected with people", the hairiness built in the telecommunications industry before the establishment of a decade, "the past decade, the Internet industry has been developing rapidly, the communications industry is calm, to a great change of time."

For internet companies, the,qq& micro-mail account system has ruled the IM domain for too long. "Each (IM) is going to be a micro-letter drive crazy, can only and micro-letter looking for differentiation," a member of the team told 36 Krypton, "Now it seems that the toll-free phone is also a train of thought, we think we might as well try."

Four years ago, Lei was also holding a try on the mentality of doing a rice chat,

"In a year, Tencent will not respond to the response, but in a year is 50% of the odds, the reaction over a year is 100% failure."

Four years later, around the phone number, is a race and time.